Content Marketing Manager

We are looking for an experienced Content Marketing Manager to join our team. If you love creating high-quality and engaging content and drive business success with it, we want you on our team!

Our ideal candidate is a creative marketing professional, preferably with a writing and journalism background. You should be able to develop engaging content to attract and retain customers.A highly analytical thinker with an audience-first mindset and will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.

The Content marketing manager will take full responsibility of our inbound marketing strategies including social media, blogs and lead generation. For this position, it’s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
He/She shall be responsible for creating “shareable” content, distributing content on the appropriate platforms and measuring the results of marketing activity.

RESPONSIBILITIES:
The Content Marketing Manager job description should contain the following duties and responsibilities:
* Content Marketing Managers will manage a team of data analysts and content creators
* Design content marketing strategies and set short-term goals
* Undertake content marketing initiatives to achieve business targets
* Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
* Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy
* Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
* Collaborate with design and writing teams to produce high quality content
* Develop editorial calendar, delegate tasks and ensure deadlines are met with writing guidelines
* Deliver engaging content on a regular basis and inspire team members
* Edit, proofread and improve content
* Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy
* Orchestrating digital content strategies across all online platforms
* Driving traffic and engagement that translates to sales and brand promotion
* Managing a content marketing budget
* Measuring the results of marketing activity to inform future marketing campaigns
* Managing a team of writers, illustrators, and data analysts
* Optimize content considering SEO, Google Analytics and Implementing SEO best practices
* Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
* Knowing which platform different kinds of content are best suited to
* Designing and implementing creative marketing strategies to disseminate content
* Create 50 free resources each month to drive leads, subscribers, awareness
* Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc
* Manage and develop a blogging strategy to grow our subscriber base
* In-depth knowledge of Zoho CRM and/or HubSpot Content Optimization System
* Experience in producing smart CTAs according to the visitor lifecycle stage
* Receive customer feedback and generate ideas to increase customer engagement