Content Strategist

About the job

Zumera Property is an Innovative Real Estate and Construction Company with a Vision to Build Sustainable World-Class Structures that Open-up Communities to Opportunities and Create new Experiences that Transform the Lives of the people.

As a content strategist, your responsibility is to develop a content strategy that conforms to and achieves the Company objectives, content planning, curating, planning, and researching content.

Responsibilities

1. Performing exhaustive research to gain in-depth knowledge of all customer personas
2. Creating specifications and content appropriate for the brand’s customer personas
3. Create email marketing copies for email list or build mailing list community.
4. Write and design unique and well-crafted copy that meets clients’ needs
5. Identify target audience and their key demographics interest and online behavior
6. Play a leachy role in the conceptualization of fresh relevant and compelling brand communications through collaboration with the design and or sales team.
7. Develop creative and innovative content to sustain marketing campaigns on and off release cycles while tracking and calculating the content’s ROI
8. Prepare marketing and sales copies to prospective clients, emails, billboards, banners, social media to promote the company’s products and services
9. Ensuring consistency across all content, from websites to social media channels and videos
10. Overseeing writing style and tone for all content
11. Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
12. Developing editorial strategy, so content is consistent across all delivery platforms

Qualifications

• BSc in Marketing, Communications, journalism or a relevant field
• Email marketing
• web content, creative convincing writing,
• digital content, critical thinking, problem-solving,
• excellent communication, content strategy and management.
• Knowledge of content management systems.
• experience using social media for business
• proven work experience as a Content Strategist, Content Manager or similar role.