Description

Job Title: CRM Specialist

Growe welcomes those who are excited to:

• Develop and execute CRM strategies for casino and sports brands, covering customer lifecycle;
• Generate customer attraction, retention, and engagement strategies;
• Manage and implement CRM budgets to increase profitability;
• Create targeted segments for campaigns using customer data;
• Formulate and test CRM hypotheses through A/B testing;
• Collaborate with design and content teams for promotion materials;
• Ensure timely promotions during significant events;
• Implement player activation approaches;
• Build automated customer retention funnels;
• Monitor key retention metrics weekly and monthly;
• Improve communication metrics.

Essential professional experience:

• Commercial background in gambling or betting;
• Experience with email service providers and CRM systems;
• Familiarity with handling considerable budgets for marketing or sales;
• Enjoying an international business perspective;
• Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;
• Upper-intermediate English proficiency.

We appreciate if you have those personal features:

• Strategic thinking and conflict resolution;
• Ability to think creatively, strategically, identify and resolve problems;
• Excellent communication and collaboration skills;
• Proactive thinking.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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