Customer Marketing Manager

Consistently named one of the top D.C. start-ups to watch since 2016, Quorum builds software that helps public affairs professionals work smarter and move faster. Our philosophy is people-first, whether we’re supporting team members in their careers or prioritizing our clients with a best-in-class Customer Success program. Quorum’s clients use our tools to bring a modern approach to advocacy work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and more than a dozen countries.

As a Customer Marketing Manager, you will be laser focused on growing revenue from the customer base. You will use data and market insight to deliver marketing strategies that drive engagement and expansion revenue. The Customer Marketing Manager will report directly to “SVP, Marketing”. This role includes quarterly targets for expansion opportunities and revenue.

What You’ll Do

• First Week: You’ll learn the history of Quorum, get introduced to colleagues inside the Marketing & Communications  team and start learning our culture. You and your manager will review a comprehensive onboarding plan that will address the product and market knowledge you need to work with Quorum customers. You will also be introduced to our marketing tech stack  along with other relevant product and sales resources. You and your manager will review the 2022-2023 marketing plan to identify key events and activities. Your manager will outline expectations for demand generation programs for expansion that will help you achieve your opportunity and revenue goals.
• First Month: You will participate in product training to build a fundamental understanding of Quorum’s products, primary value propositions and use cases, and buyer personas. You will shadow demos with potential clients and trainings with current clients. During this time you will gain a better understanding of the customer base, the segments they fall into, and the products they subscribe to. This will help you as you start developing customer expansion campaigns.
• First Six Months: You will create a two quarter marketing plan for customer expansion campaigns, collaborating with the expansion sales team in identifying the areas for growth for upsell and cross-sells. You will start executing these campaigns using account based marketing strategies and tools and report on their results.
• First Year: You will be able to quantify demand generation and revenue contribution for customer expansion, and create a playbook on best practices for expansion campaigns.

About You

• You have experience creating and executing marketing programs that drive customer or prospect engagement and advocacy
• You take pride in consistently meeting or exceeding targets in a revenue or demand generation role
• You have a test, learn, and iterate mentality, willing to try innovative ideas to engage customers.
• You have experience writing compelling B2B or SaaS product copy for the web and sales engagement and prospecting.
• You are excited to channel the voice of the customer to convey value
• You are comfortable leading complex projects that require buy-in and participation from multiple stakeholders on multiple teams
• You are analytical, possessing the interest and skill to determine marketing effectiveness and ROI of customer engagement efforts
• You are a strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
• You are an especially strong candidate if you understand the needs and concerns of the public affairs market
• Design capabilities are not required, but would be helpful for the creation of customer marketing materials