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Digital Channel Manager at Clinigen

  • Full Time
  • Onsite
  • Permanent
  • London

Website Clinigen

Digital Channel Manager

About the job
Clinigen is a rapidly growing global specialty pharmaceutical and services company with a unique combination of businesses. Our divisions operate in a complex global regulatory environment ensuring vital medicines are delivered securely on time and wherever they are needed in the world.

We are currently 1,100 people, headquartered in the UK, with sites in London, Weybridge and Staffordshire, with global offices in the US, EU, Australia, New Zealand, Japan, Hong Kong, South Africa, and South-East Asia. Clinigen has grown rapidly since it began in 2010 and is positioned well for an exciting future of continued growth. To sustain our growth, we’re on the lookout for a motivated, driven, creative and data-driven Digital Channel Manager to join our highly successful global team.

This exciting role will sit within the wider Global Digital & Marketing team which serves as a center of excellence, you will have a passion for keeping up to date with the latest digital trends and excellent interpersonal skills. You will inform and inspire our internal teams by advocating our digital strategy and ensuring data-informed decision making and robust capture of ROI is at the heart of any new online campaign or initiative.

Purpose:

You will own and manage our digital marketing channels including web, email (Hubspot), social media (LinkedIn marketing & paid adverts), organic search (SEO), paid search (Google Adwords) and MarTech tools (GA4, Mixpanel)
You will use your expertise to shape Clinigen’s online channel strategy, define and implement tracking of key performance indicators and measure effectiveness through continuous channel monitoring and optimization
Bring to life customer behavioral trends and present compelling and impactful insights to key business stakeholders
Champion data-informed decision making at a senior level
You will work collaboratively with Business Analysts, Data & Analytics and Customer Experience team members to join up our digital customer centric initiatives including customer relationship management tools (Veeva, Salesforce), customer experience tracking (NPS, customer satisfaction and effort scoring), internal employee engagement surveys, and customer/user research findings
You will oversee implementation of digital product reporting dashboards to enable self-serve reporting catering to different business divisions and individual needs
Support our eCommerce product team by providing recommendations for improving the customer journey from onboarding through to purchase
You will align on our vision to provide the world’s leading platform for healthcare professionals and support with prioritization of strategic initiatives to drive platform adoption and ongoing engagement
You will work closely with the Product Manager to understand the features roadmap, validate new ideas and evaluate success

Requirements

You will actively maintain all digital channels and diagnostic/measurement tools and manage external vendors
You will drive value and quality of technical implementation holding delivery partners to account where necessary
Support with design, implementation and execution of multi-channel online campaigns
Ensure ROI is consistently captured across every new digital campaign and initiative
You will advise on best practice for creating KPIs and how best to measure effectiveness
Clearly articulate how customers interact with our online campaigns, websites, and platforms and demonstrate alignment to our digital strategy
Build a deep understanding of our customer personas and needs, you will take a research led approach to persona validation and support our Lead UX designer with customer journey mapping and evaluation of user based feedback
Support Product Managers with prioritization of development activities
Write reporting requirements, brief into our development teams and lead on validation and evaluation of new features
Manage and oversee development of self-serve reporting of key product insights into business through PowerBI and Alteryx Gallery platforms
You will have the opportunity to build your competency in these tools through hands on training from our Data & Analytics team
Maintain and evolve our product marketing tech stack including front-end (Mixpanel) and MarTech (GA4, GoogleAds, Hubspot) platforms, and ensuring quality and appropriate use of product data in business reporting and dashboards. You will grow our product reporting capabilities and advocate for use of product insights within the business
Setup and report on paid digital campaigns including but not limited to Google PPC, paid social media advertising and digital ad boards
Adopt a test and learn approach to considering future digital channels including mobile and apps
Understand the pharmaceutical regulatory landscape and work with our internal teams to ensure we adhere to compliance requirements

Role Requirements:

5+ years practical experience at a digital agency or client side
Experienced digital practitioner with strong capabilities in project management, web/platform analytics, SEM, PPC and campaign strategy/execution.
Experienced user of Google stack including GoogleAds, GA4,
Keen eye for detail
Good knowledge of SEO, PPC and Paid Social
Good knowledge of agile methodology
Strong problem-solving and analytics skills
Excellent interpersonal skills and a ‘can do’ mentality
Excellent verbal and written communication skills
Ability to manage multiple projects and manage own deadlines

Preferred Requirements:

Experience using Mixpanel for customer analytics
Experience using Hubspot for marketing automation or digital campaigns
Knowledge of Veeva for compliance audit trail

To apply for this job please visit www.linkedin.com.

Digital Channel Manager at Clinigen
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