About the job

Summary:

We are looking for a skilled and results-driven Digital Marketer to join our edtech company’s marketing team. As a Digital Marketer, you will play a crucial role in developing and executing digital marketing strategies to promote our products and services in the education sector. You will utilize various online channels to drive brand awareness, lead generation, and customer acquisition. The ideal candidate should have a solid understanding of digital marketing tools, techniques, and analytics, with a proven track record of successful online campaigns.

Responsibilities:

• Digital Marketing Strategy: Collaborate with the marketing team to develop comprehensive digital marketing strategies that align with our overall business objectives and target audience.

• Social Media Management: Manage and grow our social media presence across relevant platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram. Create engaging content, schedule posts, and interact with the audience to increase brand visibility and engagement.

• Paid Advertising: Plan, execute, and optimize online advertising campaigns, such as Google Ads, Facebook Ads, and other display or PPC campaigns. Monitor budgets, bid strategies, and ad performance to achieve maximum ROI.

• Search Engine Optimization (SEO): Implement SEO best practices to improve organic search visibility and drive relevant traffic to our website. Conduct keyword research, optimize on-page content, and monitor keyword rankings.

• Email Marketing: Develop and execute email marketing campaigns to nurture leads, engage customers, and promote our products and services. Monitor email performance metrics and optimize campaigns for increased conversions.

• Content Marketing: Work closely with the Content Creator to align content marketing efforts with digital strategies. Promote content through various channels to increase reach and engagement.

• Website Management: Collaborate with web developers to ensure the website is optimized for user experience, mobile responsiveness, and conversion rate optimization.

• Analytics and Reporting: Utilize digital marketing analytics tools to track campaign performance, measure KPIs, and provide regular reports to the marketing team and management.

• Lead Generation: Implement lead generation strategies and tactics to attract and convert prospects into customers. Utilize landing pages, lead magnets, and other lead capture techniques.

• Competitor Analysis: Stay informed about industry trends and competitors’ digital marketing strategies to identify opportunities and potential areas of improvement.

Qualifications:

Proven experience as a Digital Marketer or in a similar role, with a strong portfolio of successful digital campaigns.

Solid understanding of digital marketing concepts, tools, and platforms, including SEO, SEM, social media, email marketing, and analytics.

Experience with online advertising platforms like Google Ads, Facebook Business Manager, and other PPC channels.

Proficiency in marketing automation tools, email marketing platforms, and content management systems.

Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

Strong communication skills and the ability to collaborate with cross-functional teams.

Creative thinking and the ability to come up with innovative digital marketing strategies.

Knowledge of the education sector and edtech trends is advantageous.

Benefits and Salary included

Start date: Immediately

10am-4pm Monday- Thursday