Description

Job Title: Digital Marketing Analyst

We’re looking for a digital marketing analyst to join our team to help drive ButterflyMX’s customer acquisition strategy across paid channels. The ideal Digital Marketing Analyst candidate is a data-driven professional with a proven background in digital marketing lead generation and analytics. This position reports directly to the Digital Marketing Director and is key in growing and optimizing ButterflyMX’s multi-channel campaigns. The individual should be skilled in optimizing, analyzing and interpreting digital marketing campaigns to drive calculated decisions, with a background in managing Google Ads, Meta ads, and other digital platforms.

Responsibilities

• Generate marketing-qualified leads for the sales team through hands-on management of digital marketing platforms such as Google Ads, Linkedin, Meta, Bing, etc.
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across these various digital platforms.
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Oversee and manage paid digital advertising campaigns to maximize visibility and conversion rates.
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

• 4-year undergraduate degree (quantitative field of study preferred).
• 2+ years of work experience, with a proven track record of successful digital marketing customer acquisition strategies.
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Experience working with Google Suite, WordPress, Hubspot, and Salesforce.
• Experience building models in Excel through VLOOKUPs, pivot tables, and data visualization.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders to help drive our digital marketing efforts forward.

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• And more!

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