Description

Job Title: Digital Marketing Analyst

As our company grows, we need a Digital Marketing Analyst to support our marketing team by building and maintaining dashboards, tracking ad performance, and optimizing ad efficiency and ROI. Your expertise will help refine our marketing strategies, ensuring we maximize our ad spend and performance across multiple channels.

Days in the Life of a Digital Marketing Analyst at GT Ecom

• Develop and maintain a marketing dashboard integrating data from Shopify, Google Ads, and Facebook Ads.
• Set dynamic KPIs for Google and Facebook Ads to optimize profitability and efficiency.
• Initiate ad campaign testing ideas and partner with the media buying team to implement, analyze, and refine strategies.
• Continuously monitor and improve ad performance based on data insights.
• Build a measurement framework using tracking tools to enhance tracking accuracy across Google and Meta Ads.

Please take note that this may change from time to time.

Success Drivers in the first 90 days for this Role

• Build a Looker dashboard that consolidates and reflects performance across all media channels.
• Evaluate and implement an enhanced tracking method for Google Ads and Facebook Ads to improve attribution accuracy.
• Optimize the team’s existing reporting tool to streamline OKR tracking and performance measurement.

Your Team When You Join Us

As a Digital Marketing Analyst, you’ll be the insight and strategy hub of our Marketing Team. You’ll collaborate with team members worldwide and report directly to the Chief Marketing Officer, helping drive growth and optimize performance.

We would love to hear from you if…

• You have 3+ years of experience in data analytics or digital marketing.
• You have worked in the similar role before
• You have eCommerce experience, ideally in a Direct-to-Consumer (DTC) eCommerce business.
• You’re proficient in data analysis tools like Google Analytics, SQL, and have strong data visualization skills.
• You have a strong understanding of Google Ads and Facebook Ads and can optimize ROI through data insights.
• You’re familiar with AI tools to optimize scripting processes.

If you are excited about the opportunity and feel like you are a good fit, we encourage you to apply today and talk to one of our recruiters. We look forward to seeing how your skills and experiences align with our vision. If unsure, we still welcome your application and would be happy to discuss other potential roles that may be a good fit for you.

Overview of Our Interview Process

Application Submission– We’ll start by reviewing your application.

• Invitation to Test Gorilla Assessment – If you pass the resume screening, you will be invited to take a 20 – minute written examination to help us assess your fitness to the role and our team. Please note that passing this stage is crucial to move forward to the hiring process.
• HR interview – Our Recruiter will reach out to you to discuss your skills, experience and qualifications related to the role.
• CMO Interview – Meet with our Chief Marketing Officer.
• Offer Discussion – If all goes well, we’ll discuss the offer and invite you to our pre-onboarding process.
• Pre-Onboarding Process
• Background Check: Verification of your identification and declared address.
• Reference Check: We’ll contact your three references for their feedback.
• Onboarding: Once all checks are completed, we’ll initiate the onboarding process.

Before you Apply: Here is an interview Q and A for you: Click here

NOTE: Here is why some companies may not hire you.

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