Description:

Job Title: Digital Marketing Manager

Our client a leading automobile dealer in Lagos has asked us to recruit qualified, result driven Digital Marketing Manager residing in Lekki or Lagos island axis.

Key Requirements and skills are:

* A good degree in marketing or a related field, minimum of 5 years proven working experience in digital marketing
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, display of advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
* Experience in optimizing landing pages and user funnels
* Solid knowledge of website analytics tools (e.g., Google Analytics, etc)
* Experience in setting up and optimizing Google Adwords campaigns
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

* Plan and execute all digital marketing advertising campaigns, including SEO/SEM, social media marketing.
* Design, build, maintain our social media presence and build marketing email and database
* Evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Collaborate with agencies, other vendor partners, and internal teams to create landing pages and optimize user experience.
* Measure and report the performance of all digital marketing campaigns, against goals (ROI and KPIs)
* Plan, execute and measure experiments and conversion tests.
* Brainstorm new, creative growth strategies, identify trends and insights as well as evaluate emerging technologies also provide thoughtful leadership and perspective for adoption of anyone that is appropriate.

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