Description

Job Title: Digital Marketing Manager

We’re looking for a results-driven and analytical Digital Marketing Manager to lead digital campaign execution and optimization across channels to drive awareness, engagement, and pipeline. You will own paid media strategy, website optimization, SEO/SEM, and performance reporting. This role is ideal for a hands-on digital marketer who thrives on measurable impact, is fluent in B2B buying behavior, and understands how to engage both technical and business decision-makers.

Responsibilities:

Campaign Execution & Optimization

• Plan, launch, and manage multi-channel digital campaigns across paid search, paid social, display, retargeting, content syndication, and email.
• Continuously test and optimize ad copy, targeting, bidding strategies, and landing pages for performance and conversion.

Lead Generation & Funnel Optimization

• Drive qualified traffic and MQLs through digital programs aligned to buyer personas, industries, and sales segments.
• Partner with demand generation and sales to improve lead nurturing, scoring, and conversion at each funnel stage.

SEO/SEM & Website Performance

• Own strategy and execution for search engine optimization (SEO) and paid search (Google Ads/Bing) to maximize discoverability and intent capture.
• Collaborate with web, brand and content teams to improve site performance, UX, and conversion rate optimization (CRO).

Analytics & Reporting

• Monitor and analyze digital marketing KPIs using tools like Google Analytics, HubSpot/Marketo, Salesforce, and campaign dashboards.
• Deliver insights and recommendations to improve campaign performance, pipeline impact, and ROI.

Cross-Functional Collaboration

• Work closely with product marketing, content, and sales to align messaging, audience targeting, and campaign goals.
• Manage vendors, agencies, and platforms to scale execution where needed.

Experience:

• Experience with account-based marketing (ABM) and intent-based targeting.
• Familiarity with tools like 6sense, Demandbase, Metadata, or LinkedIn Matched Audiences.
• Understanding of SaaS metrics, pipeline contribution, and revenue marketing KPIs.
• Self-starter who thrives in fast-paced, high-growth environments.

Qualifications:

• 4–6 years of experience in digital marketing or demand generation, preferably in B2B tech or SaaS.
• Strong expertise in managing paid media channels (LinkedIn, Google Ads, programmatic, content syndication).
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce).
• Proficiency in web analytics tools (Google Analytics, Looker, GA4) and A/B testing platforms.
• Solid understanding of B2B buyer journeys, segmentation, and content alignment.
• Excellent project management, analytical, and communication skills.
• Bachelor’s degree in Marketing, Business, or related field.

Benefits:

 Halcyon offers the following benefits to eligible employees:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with a generous employer contribution.
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible PTO policy.
• Parental leave.
• Generous equity offering.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

Base Salary Range: $120,000 – $180,000

In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.

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