Digital Marketing Specialist

Responsibilities:

1. Develop and execute digital marketing campaigns:
– Collaborate with the marketing team to create and implement comprehensive digital marketing strategies that align with company goals.

– Plan, execute, and monitor digital advertising campaigns across various platforms, such as social media, search engines, display networks, and email marketing.

– Conduct market research and competitor analysis to identify opportunities and trends in the mental health industry.

2. Manage social media presence:
– Create and curate engaging content for social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive brand awareness and engagement.
– Monitor social media platforms, respond to comments and messages, and actively engage with the audience.
– Analyze social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement.

3. Content creation and management:
– Develop compelling and informative content for website pages, blog posts, email newsletters, and other digital platforms.
– Collaborate with the marketing team to ensure content is consistent, accurate, and aligned with the brand’s voice and tone.
– Optimize content for search engines (SEO) to increase organic traffic and improve search rankings.

4. Website management:
– Maintain and update the company website, ensuring it remains visually appealing, user-friendly, and optimized for performance.
– Monitor website analytics to track visitor behavior, identify areas for improvement, and implement conversion rate optimization strategies.
– Collaborate with web developers and designers to implement website enhancements and resolve any technical issues.

5. Graphic design and multimedia:
– Create visually appealing graphics, images, videos, and other multimedia content to support marketing campaigns and initiatives.
– Edit and optimize multimedia content for different digital platforms, ensuring consistent branding and high-quality output.

Requirements:

– Bachelor’s degree in marketing, communications, digital media, or a related field.
– Proven work experience as a Digital Media Specialist or similar role.
– Strong knowledge of digital marketing trends, tools, and best practices.
– Proficiency in social media management and advertising platforms (Facebook Business Manager, Google Ads, etc.).
– Experience with content management systems (WordPress, Joomla, etc.) and website analytics tools (Google Analytics, etc.).
– Basic graphic design skills using tools like Adobe Photoshop or Canva.
– Excellent written and verbal communication skills.
– Strong analytical and problem-solving abilities.
– Ability to work independently and collaboratively in a fast-paced environment.

Join our team at Healinglabs Behavioral Services and contribute to the mission of promoting mental health and well-being through effective digital marketing strategies. If you are passionate about making a difference and possess the skills and experience mentioned above, we would love to hear from you.

To apply, please submit your resume, cover letter, and portfolio showcasing your digital media work to [email address] by [application deadline]. Only shortlisted candidates will be contacted for an interview.