Description

Job Title: Digital PR Specialist

Are you passionate about storytelling, digital strategy, and making an impact through compelling content? Join our team as a Digital PR Specialist, where you’ll work at the dynamic intersection of SEO, public relations, and brand-building to help us grow our online visibility and strengthen our voice in the industry.

What You’ll Do

• Create & Promote Campaigns: Ideate, produce, and promote world-class, industry-leading digital PR campaigns that inform, inspire, and captivate.
• Drive Brand Awareness: Partner with SEO and content teams to develop engaging stories that earn coverage, backlinks, and social buzz.
• Cultivate Relationships: Build and maintain strong connections with journalists, publishers, influencers, and industry experts to amplify our content and promote our brand.
• Pitch & Place Content: Own the outreach process from start to finish—crafting pitches, securing placements, and tracking success.
• Stay Ahead of Trends: Monitor and analyze industry trends to identify new opportunities for content creation and outreach.

What We’re Looking For

• 1–3 years of experience in digital PR, media relations, SEO, content marketing, or a related field
• BA/BS degree in Public Relations, Journalism, Marketing, Communications, or a related discipline
• A strong foundational knowledge of SEO fundamentals—you understand how content, backlinks, and authority drive organic growth
• Excellent writing and communication skills, especially when crafting pitches, outreach emails, and campaign messaging
• Experience building targeted media lists and using tools like Muck Rack, BuzzStream, or similar platforms for outreach
• Strong organizational skills and the ability to manage multiple campaigns and deadlines in a fast-paced environment
• Comfortable interpreting data and using reporting metrics to evaluate campaign performance and inform future strategy
• A self-starter mindset—you’re proactive, resourceful, and eager to take ownership of your work and exceed expectations
• A genuine passion for digital storytelling, relationship-building, and staying on top of industry trends

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Hybrid Schedule
• Free Food & Snacks

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