About the job

Job Title: E-commerce Digital Marketing specialist

Salary: 150,000- 220,000
Experience: Min. 3 years in E-commerce
Location: Ikeja, Lagos

Responsiblity of an E-commerce Digital Marketing specialist

1. Facebook and Google Ads Management: Create, manage, and optimize Facebook and Google advertising campaigns to drive app downloads, user growth, and product inquiries. Continuously monitor and adjust ad strategies to maximize ROI, lower cost.

2.Multi-Channel Advertising like Ins,YTB,Tiktok etc: Develop and execute digital marketing campaigns across various channels to reach a wider audience. Explore new platforms and opportunities to expand our reach.

3.Brand Awareness: Implement strategies to enhance our brand’s visibility and recognition in the Nigerian market. Craft compelling ad creatives and messaging that resonates with our target audience.

4.Influencer Cooperation and Email Marketing: Collaborate with influencers and online personalities to promote our products and increase brand exposure. Identify suitable influencers and manage partnerships effectively.

5.Data Analysis: Utilize analytics tools to track and measure the performance of digital marketing campaigns. Provide regular reports and insights to the team, making data-driven recommendations for improvement.

6.Budget Management: Manage the digital marketing budget effectively, allocating resources to campaigns that deliver the best results.

7.Market Research: Stay updated on industry trends and competitors’ strategies. Conduct market research to identify opportunities and threats, adjusting our marketing approach accordingly.

Requirements for the E-commerce Digital Marketing specialist role

a. Bachelor’s degree in Marketing, Business, or a related field.
b.Minimum of 3 years of hands-on experience in managing Facebook and Google advertising campaigns for e-commerce platforms.
c. Proven track record of successfully driving user growth and increasing product inquiries through digital marketing efforts, Strong knowledge of digital marketing trends and best practices.
d. Multi-channel advertising experience is a strong plus.
e. Experience in influencer cooperation and partnership management is a plus.
f. Proficiency in data analysis and reporting tools.