About the job

Job Title: Email Marketing Specialist

• Management of all ongoing automated and lifecycle emails to communicate Wakanow product offerings and value proposition
• Manage the email campaign queue and coordinate with internal stakeholders.
• Perform A/B testing and focus groups; analyze results to improve email metrics.
• Ensure all email campaigns comply with current email best practices.
• Build campaigns, test, and optimize content and email cadence to hit KPI goals.
• Ad hoc and weekly KPI reporting.
• Oversee email campaigns from concept to completion, including distribution and analytics, to maximize revenue and ROI Manage audience strategy and deploy initiatives based on the target audience.
• Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals.
• Build expertise and become a subject matter expert in email design.
• Managing trigger email campaigns throughout the customer lifecycle to maximize sales.
• Carrying out segmentation of the database and implementing remarketing strategies
• Analysis of current email marketing campaigns and making recommendations for improvement

Requirements for the Email Marketing Specialist role.

• Experience with email automation and personalization and familiarity with using marketing automation tools
• Intermediate proficiency with HTML and CSS
• Experience with audience segmentation and targeting
• Ability to prioritize and think strategically
• High standards and an eye for detail
• Experience with B2B and B2C marketing
• Ability to work with levels of ambiguity and solve problems independently
• Ability to manage, communicate, and collaborate cross-functionally