• Regularly review account performance to surface issues (rising CPA/CPC, low conversion rates, inefficient spend).
• Diagnose root causes using granular data (search terms, landing pages, device/location, attribution).
• Recommend immediate fixes and longer-term strategic changes.

• Conduct keyword analyses and implement targeted keyword strategies (including negative keywords).
• Create, launch, and evaluate A/B ad tests; iterate on winners and retire losers.
• Implement bidding strategies, audience targeting, and landing page recommendations to improve conversion rates.

• Reallocate budgets across campaigns and ad groups to maximize conversions within client constraints.
• Manage bids to control CPC/CPA while pursuing volume and ROAS goals.
• Monitor pacing and make mid-cycle adjustments to hit targets.

• Produce consistent performance reports with insights, action items, and follow-ups.
• Present findings and strategic changes to clients and stakeholders clearly and proactively.
• Translate technical results into business-focused recommendations.

• Follow and refine SOPs to ensure consistent, repeatable optimizations across accounts.
• Maintain attention to detail to prevent costly mistakes (tracking, tagging, budget errors).
• Use and contribute to shared tools and playbooks (Google Analytics, Looker Studio, Optmyzr/Opteo/Cascader where applicable).

• Hands-on experience managing Google Ads accounts
• Google Ads certification (or equivalent proven technical competency).
• Demonstrable track record of reducing CPA and scaling conversion volume.
• Experience using Google Analytics and building reports in Looker Studio (or similar).
• Comfortable managing medium-to-large budgets and prioritizing across multiple accounts.

WFH Set-Up:

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

• Technical: Expert-level Google Ads management, keyword research, bid strategy implementation, conversion tracking and attribution, A/B testing, Google Analytics, Looker Studio; familiarity with Optmyzr/Opteo/Cascader a plus.
• Soft skills: Strong analytical mindset, meticulous attention to detail, clear client-facing communication, proactive problem solving, time and task management, adherence to SOPs.

You should apply if:

• You’re metrics-driven, enjoy diagnosing performance problems and executing hands-on fixes, and thrive being accountable for measurable outcomes.
• You value clear communication, follow processes while contributing improvements, and prefer a role where testing, iteration, and data inform every decision.
• If you care about delivering revenue impact (not just clicks) and enjoy collaborating with clients and internal teams, you’ll fit.

What to expect

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• Monday to Friday from 9 AM to 5 PM EST (Central Time)
• 40 hours per week

Compensation:

• $6 per hour
• No benefits package included