Description

Job Title: Google Analytics Specialist

We are looking for a skilled Google Analytics Specialist to join our team. This role will focus on analyzing website and user behavior data, tracking campaign effectiveness, and providing insights to support data-driven decision-making. The ideal candidate will play a key role in optimizing tracking strategies, implementing data collection enhancements, and ensuring analytics accuracy.

Key Responsibilities:

• Assess and optimize Google Analytics tracking, including events, tags, and data collection strategies.
• Develop a technical roadmap to align Google Analytics with business objectives.
• Implement tracking enhancements using Google Tag Manager (GTM) and Google Analytics to improve data accuracy.
• Conduct thorough testing (unit and end-to-end) to ensure data integrity and tracking efficiency.
• Document technical implementations and provide detailed guidelines for future analytics improvements.
• Collaborate with cross-functional teams (Marketing, Product, Data Management) to ensure seamless data integration.
• Support enterprise data ingestion, ensuring Google Analytics data is correctly processed into the data warehouse.
• Provide reports and insights, translating raw data into actionable business recommendations.
• Monitor performance metrics and ensure the tracking system aligns with business KPIs.

Required Skills:

• 3+ years of experience in Google Analytics, including advanced tracking setup and data visualization.
• Strong technical proficiency in Google Tag Manager (GTM), JavaScript, and data-layer implementations.
• Proficiency in SQL for data extraction and analysis.
• Experience analyzing and optimizing website traffic, marketing campaign performance, and user engagement data.
• Expertise in A/B testing, data segmentation, and funnel analysis.
• Strong documentation skills to maintain clear tracking implementation records.
• Experience integrating Google Analytics data into broader data warehousing solutions.
• Project management experience to lead analytics tracking implementations and optimizations.

Nice-to have skills:

• Experience with Adobe Analytics, Matomo, or other web analytics tools.
• Knowledge of data privacy regulations (GDPR, CCPA) and compliance tracking strategies.
• Familiarity with cloud platforms (AWS, GCP) and business intelligence tools (Power BI, Looker).

What we offer:

• Remote Work Opportunities
• Flexible Work Hours
• Unlimited PTO
• Competitive Salaries
• Health + Dental + Vision + Life Insurance
• Long Term disability + 401k Match
• Professional Development Opportunities

Expected Compensation:

Full-time: $80 – $105/hr

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