Description

Job Title: Growth and Marketing Lead

We are looking for a data driven and results focused Growth & Marketing Lead to join the Growth team in Nigeria.

You will own the execution of all growth, marketing and engagement initiatives; and your goal will be to develop and execute the most profitable initiatives to position and promote Glovo.

Role performance will be evaluated based on customer acquisition and engagement KPIs

THE JOURNEY

Definition and execution of Growth strategies:

• Support Head of Growth in defining local marketing strategy, adapting global playbook to local needs.
• Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition)
• Identify and execute local partnerships to build brand awareness in Nigeria

Analytical & Research responsibilities:

• Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement.
• Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback
• Track market dynamics and gather industry intelligence

Budget management and metric monitoring:

• Manage the country marketing budget.
• Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (Head of Growth – Nigeria, General Manager – Nigeria, Regional Marketing Director – Africa, and HQ)

Project & Stakeholder Management Responsibilities: 

• Work cross functionally with HQ Growth teams and supervise activities across all marketing channels
• Lead the execution of cross functional growth initiatives (e.g. product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms)
• Define and analyze metrics that inform the success of the activities carried out.
• Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams.
• Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
• Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc).

WHAT YOU WILL BRING TO THE RIDE

• 3-5 years of Growth experience, in a leading consumer technology company, FMCG company, in the Media or E-commerce sector performing in a role of similar or larger responsibilities.
• Strong analytical skills and comfortable dealing with high growth and complex business challenges. Proficiency with analytical tools is a plus (Looker, PowerBI, SQL, etc.).
• Proven track record of delivering business growth, experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
• Excellent communication and presentation skills, a good eye for design, and the ability to articulate complex concepts in a compelling and creative way
• An obsession with continuous improvement and delivering value efficiently
• Full proficiency in English
• Proficiency in G Suite (Sheets, Slides, Docs) / Microsoft office
• Good understanding of media channels, and comfortable tracking and reporting on established performance marketing KPIs

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don’t meet our musts don’t let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

•  An enticing equity plan that lets you own a piece of the action.
•  Top-notch private health insurance to keep you at your peak.
• Monthly Glovo credit to satisfy your cravings!
•  Cobee discounts on transportation, food, and even kindergarten expenses.
• Discounted gym memberships to keep you energized.
• Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
•  Enhanced parental leave, and office-based nursery.
• Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

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