Growth Marketer

Marketers are responsible for the development and execution of a company’s marketing campaigns to boost its promotional efforts. Their goal is to recognize an audience’s need to purchase their company’s products and to grow the business’ profits by increasing sales. Marketers create a message that explains the benefits of the product customers purchase and how it impacts them. Marketers may market products and services to businesses instead of customers who shop at brick-and-mortar locations.

Responsibilities

• Creating marketing goals related to customer acquisition, lead generation and revenue
• Conducting market research on competitors to augment marketing efforts
• Specifying a company’s target audience based on market research
• Producing and editing content like social media posts, videos, e-books, infographics, presentation decks and webinars
• Cultivating relationships with potential customers—such as prospects and leads—to build the company’s clientele
• Monitoring social media traffic to measure the public’s perception of the company’s brand
• Testing the quality of emails, social media posts and the company’s landing page
• Analyzing the results of campaigns and making changes to outlast competitors

You must have knowledge of Appflier, affiliate marketing and other marketing tools

• Communication skills
• Analytical skills
• Writing skills
• Problem-solving skills
• Research skills