Description:

Job Title: Head Marketing & Communication

To develop and execute strategic Marketing programs in accordance with growth objectives which will contribute to overall corporate profit.  Constantly researching and sourcing of new products. Provide leadership to the team and also ensure implantation of all planned task and aligningstrategy with key objectives.

Key Responsibilities

• Formulate marketing strategies to increase and build brand awareness which will drive business growth.
• Develop new business relationships focusing more on corporates, PR, partnerships and good brand associations that will in turn increase sales/brand awareness.
• Develop and manage marketing/social media calendar to maximize seasonal strategic focus. Also, ensure ongoing update and communication of the calendar to all relevant parties.
• Plan and execute digital marketing campaigns by increasing the effectiveness of social media, Newsletters, outdoor screen, online advertising and search engine marketing while identifying new growth opportunities.
• Propose and manage the marketing budget in line with business strategy and set targets.
• Responsible for overall brand image and positioning both instore & online
• Constantly researching and sourcing for products across all departments to meet customers demand. Abreast with trends and current happenings in the industry.
• Restructure and coordinate all vendors’ relationship ensuring that they align with the company image and also comply with our set policies &procedures.
• Support the buying team &constantly research on ways to maximize commercial potential of customers and provide regular feedback.
• Develop programs and ways to optimize the potential of customer relationships using the database to drive sales and increase customer loyalty.
• Plan and execute events, constantly organizing different launch programs.
• In charge of quality control, service standards and also ensuring that the store, products and visual displays are aligned to the the company brand image.
• Reorganize the female fashion, by bringing in new designers that align with the company brand. Constantly plan photo shoot around new arrivals to create awareness in order to increase customer base and bring back lost ones.
• Support with visual merchandising, on a weekly basis reshuffle with the sales team the clothing on the shop floor with the ones in the store.
• Regularly meet with the sales team to get feedback and also utilize the sales report to generate information that will aid in buying and marketing decision-making.
• Periodically support the team by organizing trainings on marketing tips and other areas that may be required.
• When necessary work with cross-functional team to maximize customer satisfaction & enhance customer loyalty.