Head of Marketing Execution at Vidalytics

If you want to lead a remote marketing team’s execution at a profitable, high growth startup, where you will be a key member of the marketing team, executing campaigns that will ultimately reach 100s of thousands of entrepreneurs, marketers and business owners, while also gaining vast, practical hands on experience, then this position is THE job for you.

We’re Vidalytics.com. A video marketing platform that helps entrepreneurs scale their businesses in the face of bigger, better-funded competitors. We do this with the advanced tools in our video marketing & hosting platform. We’re 6 years old 🎂 and growing 50-100% per year. And you’re going to be a part of the team that will add a few zeros to that growth rate.

This is a rare chance to step into a management role in a startup, where you can grow with us, without all the early pain of getting product market fit, revenue, profitability or fund raising. We’ve already done the hard part, now it’s scaling time.

At a glance… 💪

Report to the CEO, a serial entrepreneur, 8 figure marketer himself
This is a primary and execution-focused role for projects like cold traffic, funnels, upsells, onboarding and conversion rate optimization. With a much lesser focus on social media and product led growth.
You will be executing campaign ideas from the CEO (who doubles as our CMO and face of our brand)
Our shared goal is to scale campaigns that can profitably spend $100k per month on ads.
You’ll be in charge of GSD (getting shit done) in marketing, which means recruiting and managing individual contributors and projects (see more below)
You’ll be the person accountable for deadlines
Kick ass, and continue to grow with us as we scale, e.g. you will grow in responsibilities.

What will it be like working at Vidalytics? 💻

We have a backlog of ideas that we want to test out. And our goal is to test as many of them as fast as possible. You’ll be the key player making that happen by orchestrating the marketing team.

Here is the team we have (or are assembling)…

CEO / CMO – This is ME! I’ll set the strategy and project priority w/ your input. I’m also the face of the brand. And will help with a variety of marketing projects, as I’m a veteran full stack digital marketer.
Copywriter – They crank out the words that make it all happen.
Media buyer – Right now we’re running on Meta, and looking to get going on YouTube and Tiktok.
Video Editor – Pretty clear what they do.
Web designer – They build out pages, funnels, etc.
Marketing Coordinator / Analyst – this person on the team is setting up things like Zapier, Google Analytics, auto responders, metrics on conversions, etc.
Plus the rest of the tech and product team as needed to help us execute wherever needed, including our Head of Product who has essentially been our Marketing Project Manager in the past.

Just so you know, this isn’t where you’re given a marketing budget and sent on your way with well wishes. Nor are we a company where we view marketing as a necessary evil that we want to spend as little time or money on.

We are a marketing centric company.

Click here to Apply Now! 😀

What You’ll Be Doing (Job Tasks) 😃

Implement strategies – You take a 10,000 foot overview of a strategy, fill in the gaps & operationalize it into a structured actionable plan. (All these steps will live in ClickUp w/ the resources and instructions each individual contributor needs to complete their work – including task responsibilities, dependencies, timeline, etc.)

Execute & own projects – You’ll oversee all the individual contributors, unblock them, review their work to make sure it matches their spec & has conversion best practices, and most importantly being accountable for the overall deadline.

Monitor all our data – You’ll monitor all of our marketing data from sources like attribution tools, ads, subscription analytics, emails, split tests, etc. Using this to spot opportunities and prioritize our project backlog.

Conversion Rate Optimization – You’ll oversee all of our split tests, deriving a split test road map based on an analysis of our funnels, ads, user journeys, etc.

Help recruit and manage individual contributors on the marketing team (contractors and team mates).

Organize our marketing assets – You’ll be in charge of keeping track of our campaign assets, the stats on how they performed and to build out a ‘knowledge base’ so we can refer to this and make changes as fast as possible on subsequent campaigns.

Help put the pieces together – we have several team members to help setup automations and other systems, but you’ll be at least overseeing this and getting involved to an extent.

Direct our Social, content & product marketing efforts – These are not core strategies of ours, but to the extent we do them, you’ll oversee them. Bonus, if you can design strategies here that compliment our other efforts.

We’d Love to Hear From You If (Job Requirements) 👊🏻

You can crush the tasks above.
You have a bias towards action (without hand holding).
You’ve ran complex multistage projects from initial conception, through planning, recruiting, execution and data driven optimization… You know exactly how to monitor next steps, and proactively move a project along.
You’re extremely detail oriented.
You’re an organized, logical thinker who can track complex processes.
You’ve executed successful performance marketing campaigns for no-touch SaaS, direct response (video sales letters (VSLs), funnels, webinars, etc.) with cold or affiliate traffic at scale. With demonstrable results in regards to specific revenue, profit, conversion rate, targets, etc.
You’re a full stack marketer (T-Shaped Marketer in the areas of data-driven or performance marketing). You get top, middle and bottom of the funnel strategies and the points to optimize in them.
You can diagnose a failing funnel’s data to know next steps to make it work.
You’ve managed data-driven marketing teams before.
You’ve seen enough winning funnels / offers to know conversion best practices of UX design, funnels, copy, etc.
You have native English ability.
You’re in the Americas and able to work during USA business hours.