Who We’re Looking For

• • • Desired Education
    • Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

• • • General Knowledge
    • Solid understanding of the Internet
    • Solid understanding of basic copywriting
    • Solid web copywriting skills

• • • Experience
    • Should have customer service experience in any industry
    • Basic HTML experience (a plus)
    • Advertising agency experience (a plus)
    • Any digital marketing experience (a plus)
    • Experience with Google Analytics (a plus)

• • Qualities
  • Fluent in English (written and verbal). Resume must be in English to be considered.
  • Stays up to date on new changes to the web and actively reads several blogs
  • Professional, dependable, solid work ethic
  • Detail-oriented
  • Self-motivated
  • An eye for detail
  • Dedication to quality and high level of follow through
  • Approaches problem solving proactively and in a professional manner
  • Excellent time/project management skills
  • Solid analytical skills and ability to make decisions based on data
  • Creative problem solving abilities
  • Ability to meet deadlines
  • Outstanding written communication skills

What You’ll Do

• • • Responsibilities
    • Optimizing client website for search engines (on-page SEO)
    • Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
    • Developing SEO content strategy for our copywriting team to create
    • Creating digital marketing campaign reports
    • Analyzing competitors’ websites and online marketing initiatives
    • Managing client SEO and PPC campaigns
    • Correcting technical issues on the backend of websites
    • Optimizing web content for keywords related to customer products and services
    • Managing email marketing campaigns
    • Performing A/B, website usability, and website conversion rate testing
    • Driving client success on the web

• • Percentage Breakdown
  • 5% analyzing clients’ competitors
  • 10% writing ad copy, emails, etc
  • 10% creating revenue, ROI and traffic reports for client campaigns
  • 10% client strategy and analytics
  • 15% managing other digital marketing campaigns – i.e. Email, CRO, etc.
  • 15% building/developing content strategy
  • 15% managing client ad campaigns
  • 20% updating website content
  • Note: The Internet Marketing Specialist- Strategy Track is not a client-facing position