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Lifecycle Marketing Manager at Renmoney, Lagos, Nigeria

We’re hiring a hands-on Lifecycle Marketing Manager to build and run the data-driven journeys at the heart of our shift from ad hoc campaigns to portfolio management, treating our customer base as a portfolio to grow, not a list to blast. You’ll own end-to-end execution of our lifecycle journeys across every product, run disciplined experiments with control group holdouts to prove real incremental impact, and partner with Product, Data Science, and BI to lift retention, CLV, and reactivation.

This is an execution and ownership role reporting into the Head of Retention & Lifecycle Marketing, who owns the overall portfolio strategy and segment priorities. You will take that direction and turn it into live, well measured programs, owning the craft, the build, and the results of the journeys you run.

What you’ll do

• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in app, including onboarding, activation, cross sell, upgrade, renewal, and win back journeys mapped to product and lifecycle stage.
• Work within our portfolio management model by building journeys that close specific portfolio gaps, including dormant user activation, product upgrades, loan renewal, and cross sell.
• Build and operate everything in your engagement platform, including journeys, segments, data requirements, QA, frequency caps, and governance.
• Run a rigorous experimentation program using A/B testing, multivariate testing, and control group holdouts, measuring incrementality rather than just opens and clicks. Automate what works into always on programs and retire what does not.
• Measure and report performance, including cohort retention, funnel conversion, CLV signals, and campaign ROI.
• Help build out our SME and B2B lifecycle by developing nurture journeys for SME customers.
• Partner with Data Science and BI on customer segments, churn signals, and the data feeding automation.
• Collaborate with Product and Growth teams to align messaging, data quality, and regulatory requirements.

What you bring

Required:

• Minimum of 3 years’ experience in Lifecycle Marketing, CRM, or Retention. Experience in fintech or financial services is a strong advantage.
• Proven hands-on experience with Customer.io or comparable lifecycle marketing platforms. You have built and launched customer journeys yourself, not just briefed them.
• Strong understanding of experiment design and control group or holdout measurement, with the ability to assess incremental business impact rather than campaign level metrics alone.
• Strong analytical skills with experience segmenting data, conducting basic analysis, understanding attribution, and working with analytics or BI tools such as Mixpanel, Power BI, and spreadsheets.
• Solid project management and cross functional collaboration skills, with the ability to work effectively with Product, Data Science, and BI teams while managing multiple lifecycle initiatives.

Nice to have:

• Experience across both B2C and SME or B2B lifecycle marketing programs.
• Familiarity with mobile engagement, WhatsApp Business, and deliverability best practices.
• Experience interpreting statistical results from marketing experiments.
• Experience with attribution tools such as AppsFlyer.
• Understanding of the Nigerian consumer and SME landscape.

This job is perfect for you if you

• Have a passion for building and optimizing customer lifecycle journeys.
• Enjoy turning customer data into measurable growth opportunities.
• Thrive in experimentation and use data to validate decisions.
• Can manage multiple campaigns and projects while maintaining attention to detail.
• Enjoy collaborating across Product, Growth, Data Science, and BI teams to improve customer outcomes.

You will not enjoy this job if you

• Prefer working on one off campaign instead of building scalable, always on customer journeys.
• Are uncomfortable using data, experimentation, and performance metrics to guide decisions.
• Prefer highly structured environments with limited ownership.
• Struggle to manage multiple priorities in a fast-paced environment.

What’s in it for you

• Competitive compensation and benefits.
• The opportunity to own one of Renmoney’s most important growth levers and directly influence customer retention, engagement, and lifetime value.
• Exposure to modern marketing technology, experimentation frameworks, and data driven decision making.
• The opportunity to work closely with Product, Data, BI, and Design teams on high impact initiatives.
• A collaborative environment where you’ll solve meaningful customer challenges while growing your career in one of Nigeria’s leading fintech companies.