Roles

We are looking for a Product Marketing Manager with 3-5 years of experience in the industry to create and build strong product awareness and affinity in the market. The candidate will lead our outbound marketing activities and will be responsible for presenting our products in ways that will strengthen our brand and boost our sales.

For this role, one needs to be a creative and quantitative thinker. Must be familiar with various product marketing techniques, like email campaigns, outbound marketing, community marketing and product packaging strategies. The business goal will be to develop and implement the most profitable plans to position and promote Liminal products effectively.

Responsibilities

• Study company products in depth and create ready reckoners for each product offering
• Creative technical documentations with content teams help for users as manual guide and translate technical details into benefits for the business prospects and sales generation
• Follow and analyze market trends to position products in relevant markets
• Create report on product usage, consumer experience and future demands
• Develop product marketing strategies (packaging, pricing, advertising, product launching, NPS etc)
• Craft compelling product position and promotional messages across marketing channels (landing pages, ad campaigns, website, microsites, sales collaterals etc)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies and drive awareness and affinity
• Test marketing product features, releases and ad copies to drive  MQL’s
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding product communication strategy
• Maintain  a detailed  understanding of competitive landscape and strategies in relevant markets

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role that qualifies for building product awareness and affinity
• Experience in product and market analysis is a must
• Familiar with various product marketing tactics and strategies and global geographies (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skill and a keen eye for detail, measurement metrics, analytics and creativity
• Analytical mind and strong quantitative skills
• BSc/MBA in Marketing, Communications or similar field is a must
• Drive product analytics to understand feature usage, comprehension, and optimization
• Excellent verbal and oral communication skills
• Must display leadership skills in driving product marketing strategies in previous experiences