
Website Fincra
Managing Editor
Fincra is a payment infrastructure for fintechs and platforms. Fincra provides payments solutions that enable businesses to accept payments securely, make payouts globally and scale their business across borders.
As the Managing Editor at Fincra, you’ll operate on both tactical and strategic levels. On one hand, you’ll lead Fincra’s entire content marketing production process, leading the Editorial team, and working with several teams across the company to help use content to drive leads and deepen our relationship with specific groups of merchant categories.
But just as importantly, you’ll help fundamentally shape the story of Payment Processing across Africa. Fincra is privileged to power payments for a portfolio of many different businesses. Our job is to help them win, and that includes telling their story to local, regional, and global audiences. As Managing Editor at Fincra, you will help make it so that within our lifetimes, the whole world will know that Africa is the home of a new generation of game shakers.
We aim to connect businesses across the world with the insights they need to scale successfully.
Direct Report
This is a remote-friendly, full-time role, and you’ll report directly to the Head of Growth.
🚀Everyday Tasks
- Lead Fincra’s entire content marketing strategy end-to-end, from ideas, to execution, to distribution. You’ll own the editorial calendar of SEO-optimized articles, events, videos, podcasts etc., and ensure a steady publishing and recycling cadence.
- Partner closely with the Product Marketing team to ensure that content is an important acquisition channel for our demand generation efforts. You’ll use content to nurture both prospective and existing merchants.
- Hire and coach members of the Fincra Editorial team, and build a strong network of third-party creatives and freelancers.
- Stay abreast of developments in Search Engine Marketing (SEO), and study content performance analytics to understand how well our content is finding new audiences, or contributing towards various business goals
- Direct the editorial team to support other teams within the company by line-editing company announcements to ensure they meet our brand and editorial standards.
- Build relationships with the press to ensure that Fincra narratives find wide reach.
- Amplify a culture of learning at Fincra by sourcing a steady cadence of “how we built it” and domain expert content from team members.
- Create and manage detailed content schedules
- Assist in evaluating finalized copy for compliance with policies, style and tone
- Attend events on behalf of the company or editor in chief
- Analyze performance metrics across properties to quantify results
- Monitor and optimise performance to meet traffic, engagement and growth targets
- Implement best practices, workflows, tools and templates to maximise the efficiency and effectiveness of the publishing process
⚓️Critical Competencies (Traits that are important for success)
- Have a bachelor’s degree in English, journalism, communications, or a related field
- Possess a mastery of Word processing software (Microsoft Word, Google Docs, OpenOffice), Cloud software (Google Drive, OneDrive, Dropbox), Online content platforms (WordPress, Tumblr, Blogger) and Communication software (email, Skype, Slack)
- Are excited to build a large global digital business media organization
- Have professional experience assigning, editing, and writing content for a B2B audience
- Are a master communicator, able to take complex ideas and articulate them in clear, compelling ways
- Be a creative strategist with excellent interpersonal skills with experience managing a team of editors and/or writers and other creatives
- Understand that while content quality is vital, rigorous distribution is also critical
- Can spot a mangled sentence, typo, or unnecessary double-space-after-period from a mile away
- Enjoy diving into the numbers to understand how content is performing, and why
- Are familiar with the audience development and distribution tactics of modern B2B digital media companies such as CB Insights, Bloomberg, Skift, and Industry Dive
- Are highly organized and detail-oriented, able to manage multiple projects and timelines simultaneously
- Often receive compliments from designers about your great eye for design
🥇Cultural competencies (Company culture that we don’t negotiate with)
- Ownership
We are a team of individuals who are the CEO of their roles, and are able to consistently make excellent decisions independently, even in the face of ambiguity or uncertainty. Our people have the creative freedom to design solutions to problems and the responsibility to execute the right results, expecting the same of your teammates. The company strives to provide overall direction and expectations for each team and role, however, we value people who are able to lead and drive initiatives on their own, in line with the direction.
- Excellence
For us to achieve our very lofty goals as a company, we need to be able to produce best-in-class results, even in the minutest of tasks. We are first principle thinkers and we focus on solving problems from the root cause and not just the symptoms of the problem.
- People Skills
Our people are our greatest asset. They make up the company, the culture and their behaviour reflect what our values are. We immensely care about our people and we always make our best effort to see that our people love spending time with each other.
- Communication
We are a people that take feedback seriously and we don’t shy away from even the hard stuff.
🚀Key Performance Indicators
- Increase our monthly inbound leads monthly through engagement
- Drive all outlined growth and marketing metrics set by the organization
- Month on Month Merchant & Revenue Growth
If the shoe fits, send us a copy of your profile via people@fincra.com.
To apply for this job email your details to people@fincra.com
