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Market Research Analyst at Alfred & Victoria Consulting

  • Full Time
  • Onsite
  • Permanent
  • Lagos

Website Alfred & Victoria Consulting

Market Research Analyst

About the job

DUTIES:

Collecting data on consumers, competitors and market place and

consolidating information into reports and presentations

▪ Understanding business objectives and designing surveys to discover

prospective customers’ preferences

▪ Compiling and analyzing statistical data using modern and traditional methods

to collect it.

▪ Interpret data, formulate reports and make recommendations

▪ Use online market research and catalogue findings to databases

▪ Provide competitive analysis on various companies’ market offerings, identify

market trends, pricing/business models, sales and methods of operation

▪ Remain fully informed on market trends, other parties researches and

implement best practices

▪ Understand the business and competitive landscape in which the company

operates, including key competitors, their strategies, products,

and marketing initiatives

▪ Analyze data to identify trends, opportunities, and threats that may impact the

company’s business

Prepare reports and presentations to share findings with internal stakeholders,

including executive management

▪ Monitor competitor activity and keep abreast of industry news and

developments

▪ Attend trade shows, conferences, and other events to gather intelligence on

competitors

COMPETENCIES:

▪ Strong communication and presentation skills

▪ Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and

MS Office

▪ Search engines, web analytics and business research tools

▪ Adequate knowledge of data collection methods (focus groups, surveys etc)

▪ Working knowledge of data warehousing, modelling and mining

▪ Strong analytical and critical thinking

▪ Customer- and profit-oriented thinking and actions

QUALIFICATION:

BS degree in Statistics, BA in Business Administration ,Marketing or related field

Ability to think analytically

EXPERIENCE:

▪ At least 3-5 years of experience

SEND CV TO

recruitment@alfred-victoria.com

To apply for this job please visit www.linkedin.com.

Market Research Analyst at Alfred & Victoria Consulting
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