Description:

Job Titles:  Marketing Manager.

We are seeking a talented Marketing Manager who will also lead our sales initiatives. This role is essential to building YPMC’s brand, increasing customer engagement, and driving sales. As our Marketing Manager, you’ll play a key role in developing marketing strategies, creating high-impact sales materials, and ensuring brand consistency across all platforms. Prior experience with tech companies or startups is a strong advantage.

This is a full-time role with a starting monthly salary of 200,000 Naira.

Your Responsibilities:

• Marketing Strategy & Execution: Develop and execute strategic marketing plans to build brand awareness, drive customer acquisition, and boost retention.
• Sales Enablement: Support sales efforts by creating effective sales materials, presentations, and campaigns that clearly communicate YPMC’s value proposition.
• Digital Campaign Management: Manage social media and digital marketing campaigns to maximize engagement and reach new audiences.
• Performance Analytics & Reporting: Track the success of marketing and sales initiatives, analyze performance metrics, and provide actionable insights.
• Customer Insights & Market Research: Conduct research on market trends and competitor strategies to refine YPMC’s approach and ensure we remain competitive.

Required Skills and Qualifications:

• Minimum 1 year of experience as a Marketing Manager, Sales Manager, or in a similar role, ideally within a tech or logistics company.
• Strong expertise in digital marketing, sales strategies, and brand-building.
• A solid understanding of social media platforms, content marketing, and customer engagement strategies.
• Exceptional communication skills, with an ability to convey brand messages effectively.
• Highly organized, self-motivated, and adaptable to a fast-paced startup environment.

Preferred Skills and Qualifications:

• Experience in the logistics or tech industry.
• Familiarity with CRM systems and data-driven marketing.
• Analytical skills for tracking, measuring, and optimizing campaign performance.

Perks:

• Flexible work arrangements, with the option to work remotely and access a co-working space in Lagos up to three times a week.
• Opportunity to contribute to the growth and direction of an innovative logistics startup.
• Professional growth in a dynamic, fast-paced startup setting with room for increased responsibilities as the company expands.