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Marketing Operations Specialist at Hire Overseas, Remote (Global)

We’re seeking an experienced Marketing Operations Specialist to oversee and execute the day-to-day marketing functions for a growing landscaping and field services business. This is not an entry-level VA role. We are seeking an experienced professional who has previously managed marketing for a home services company and can operate independently with minimal supervision.

You’ll manage content, campaigns, reputation, and website updates while working closely with ownership to keep marketing consistent, timely, and performance-focused. If you enjoy building systems, running calendars, and turning service work into clear, engaging marketing, this role will fit you well.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you feel most productive
• Direct access to ownership with clear brand direction
• Ownership over marketing systems, calendars, and execution
• Opportunity to shape marketing for a well-established local service brand

What You’ll Work On

Content Creation and Management

• Create and schedule social media content for Facebook, Instagram, and LinkedIn
• Develop a monthly social media calendar aligned with seasonal landscaping services
• Write SEO-focused blog content centered on local landscaping topics and seasonal needs
• Draft email campaigns and newsletters using HubSpot to nurture leads and retain clients
• Ensure content reflects brand voice and highlights real projects, results, and expertise

Online Reputation Management

• Monitor and respond to reviews across Google, Yelp, and Facebook within 24 hours
• Write professional, brand-aligned responses that address concerns and reinforce trust
• Track review trends and summarize insights for ownership on a monthly basis

Website and Platform Management

• Make content updates and changes to the Webflow website as needed
• Ensure service pages, blog posts, and case studies stay current and SEO-optimized
• Collaborate with ownership on landing pages for seasonal or promotional campaigns

Campaign Planning and Execution

• Plan and run seasonal marketing initiatives tied to core services
• Build and maintain automated email workflows inside HubSpot
• Coordinate promotional messaging and timing with ownership

Analytics and Reporting

• Track engagement, website traffic, reviews, and email performance
• Deliver clear monthly summaries with practical recommendations
• Identify opportunities to improve ROI and content performance

What You Bring

• 2+ years of marketing experience in home services such as landscaping, lawn care, HVAC, plumbing, or similar
• Proven experience managing social media and content for service businesses
• Strong writing skills with the ability to adapt tone to a professional local brand
• Experience building content calendars and managing multiple marketing channels
• Working knowledge of Webflow or the ability to learn it quickly
• Hands-on experience with HubSpot including CRM, email campaigns, and workflows
• Excellent English communication skills
• Self-starter who can operate independently with minimal direction
• Availability for some overlap with PST business hours

Nice to Have

• Experience with local SEO and Google Business Profile optimization
• Graphic design skills using Canva or Adobe tools
• Basic photo editing experience
• Familiarity with landscaping or outdoor service businesses
• Experience with Zapier or other automation tools

How to Apply

Please include:

1. Your updated resume
2. A short 1–2 minute Loom video explaining your experience running marketing for a home services or local business

Only candidates who submit a Loom video will be considered.

If you like owning marketing end to end, building repeatable systems, and driving real results for a service business that values consistency and execution, this role gives you autonomy, clarity, and long-term upside.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

• Initial Application – Submit your application and complete our prequalifying questions
• Video Introduction – Record an video introduction to showcase your communication skills and work experience
• Role-Specific Assessment – Complete a homework assignment tailored to the position (if applicable)
• Recruitment Interview – Initial screening with our talent team
• Executive Interview – Meet with senior leadership to discuss role alignment
• Client Interview – Final interview with the client team you’d be supporting
• Background & Reference Check – Professional reference verification
• Job Offer – Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We’ll keep you informed throughout the process and provide feedback at each step.