Description:

Job Title: Paid Social Specialist

Holafly is a fast-growing start-up 🚀that is changing how travelers connect to the internet abroad. ✈ We are a young and international team of over 400 people based worldwide! 🌎

Since 2018, we have helped thousands of travelers by providing global internet to more than 200 worldwide destinations.

About the Position:

As a Paid Social Specialist at Holafly, you will help drive customer acquisition, optimize campaigns, and maximize our return on investment (ROI) through data-driven strategies.

You will be part of the Paid Media team responsible for planning and implementing Paid Social Media Campaigns to engage prospects throughout their journey. You will manage and help our agencies optimize our paid social media channels: Meta, TikTok, LinkedIn, Twitter etc.

Responsibilities:

• Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across various paid social media channels, including Meta (Facebook and Instagram), TikTok, and LinkedIn;
• Assist our agencies in creating, managing, and optimizing paid social media campaigns;
• Monitor, analyze, and report on campaign performance metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs;
• Conduct A/B testing and implement data-driven optimizations to improve campaign performance, such as ad creatives, landing pages, bidding strategies, and targeting parameters;
• Utilize web analytics tools, such as Google Analytics 4, to track and measure the effectiveness of marketing campaigns, identify trends, and generate actionable insights;
• Create reports and dashboards with Looker Studio, and utilize advanced skills in Excel and Google Spreadsheets for data analysis;
• Coordinate with internal teams, such as marketing and sales, to ensure consistent messaging and brand experience across channels;
• Conduct thorough competitive analysis to identify industry trends and benchmark performance against competitors.

Requirements:

• 2+ years of experience running paid social media campaigns (Meta, TikTok, etc.);
• Extensive knowledge of platforms such as Meta Business Manager and other social media management tools;
• Proven ability to leverage various ad formats (carousel, stories, collection, static image, and video) to maximize campaign performance and engagement;
• Technical knowledge of setting up pixels, configuring events,managing data feeds and CAPI;
• Data-driven approach, using data to make informed decisions and optimize campaigns;
• Proactive individuals who take initiative and propose actions to achieve objectives;
• Advanced proficiency in Excel;
• Ability to communicate effectively with the team to ensure smooth and productive collaboration;
• Enjoy the process of data analysis, innovation, and teamwork, sharing ideas and arguments to improve results;
• Curious, self-taught individuals eager to grow;
• Proficient in English; knowledge of other languages is a plus;
• Certifications in relevant paid social media platforms are a plus;

Perks And Benefits

• Competitive compensation;
• Bonus based on performance;
• The opportunity to shape an early-stage startup into a high-growth enterprise;
• Career plan according to your needs and concerns;
• A committed team, to which to contribute to but also to learn from;
• Full remote position (we can ask you to be with us for some weeks a year in either of our different locations: Madrid, Lima, Bangkok or Medellín);
• Flexible working hours;
• Budget for professional development;
• 20 worked days of paid vacation.