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Performance Marketer at CredPal, Lagos, Nigeria

We are seeking a strategic and data-driven Performance Marketer to spearhead user acquisition, brand awareness, and customer retention. This Performance Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.

Responsibilities:

• Develop and execute marketing strategies focused on user acquisition, retention, and brand awareness.
• Optimize paid and organic marketing channels, including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships.
• Drive lead generation and track conversion through marketing funnels and targeted campaigns.
• Work closely with sales, content, and digital marketing teams to align efforts and maximize impact.
• Utilize CRM, email marketing, and loyalty programs to enhance customer retention.
• A/B test ad creatives, messaging, landing pages, and other marketing assets for performance optimization.
• Monitor and improve marketing KPIs such as CAC, conversion rates, and engagement metrics.
• Analyze competitor strategies and market trends to identify growth opportunities.
• Implement marketing automation tools to streamline campaigns and improve efficiency.
• Generate reports and insights to inform business decisions and optimize growth initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3+ years of experience in performance marketing, digital marketing, or growth marketing (preferably in a fintech or high-growth financial service company).
• Strong expertise in Performance Marketing, including planning and optimizing paid campaigns, PPC advertising, A/B testing funnel optimization, and customer segmentation strategies.
• Proficiency in Digital Analytics, Data Interpretation, and Conversion Rate Optimization (CRO)
• Hands-on experience with Digital Advertising Tools such as Google Ads, Facebook Ads, and other programmatic platforms
• Proven experience in SEO, paid media, social media marketing, and content marketing.
• Hands-on experience with Google Ads, Meta Ads, Mix Panel, SEO tools, CRM platforms, and marketing automation software.
• Strong analytical skills with expertise in data-driven decision-making and campaign performance tracking.
• Excellent communication and collaboration skills.
• Experience working with cross-functional teams including sales, product, and design.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Strong problem-solving skills and a growth mindset to drive continuous improvement.
• Willing to resume immediately.

Benefits

• Competitive salary and benefits package.​
• Professional development and growth opportunities.
• A dynamic and innovative work environment.
• Hybrid work options for flexibility and work-life balance.