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Product Marketing Manager at SmithRx, Remote (United States)

We are seeking a highly execution-oriented Product Marketing Manager to support sales enablement, launch activation, and field marketing initiatives.

This role will focus on translating product and clinical updates into clear, high-impact marketing materials that drive revenue conversations. You will partner closely with GTM, Product, Clinical, and Content to operationalize launches, equip Sales and Events teams, and maintain high-quality, up-to-date marketing assets.

What you will do:

Sales Enablement & Field Support

• Develop and maintain sales materials including one-pagers, pitch decks, competitive battlecards, RFP responses, and case studies.
• Partner with Sales and Events teams to create collateral that supports campaigns, conferences, and prospect engagement.
• Ensure materials are accurate, compliant, and aligned with approved messaging.

Launch Activation

• Support product and clinical program launches by coordinating asset creation and internal enablement materials.
• Translate product updates into clear, benefit-driven messaging for external use.
• Collaborate cross-functionally to ensure launch materials are delivered on time and ready for field activation.

Content & Asset Production

• Identify and prioritize marketing asset needs in partnership with GTM and leadership.
• Draft and project manage the creation of data sheets, demos, videos, and customer proof materials.
• Organize and maintain marketing collateral libraries to ensure teams have access to current, approved materials.

Market & Competitive Insights

• Conduct competitive research to inform battlecards and positioning updates.
• Gather customer and prospect feedback to identify recurring themes and objections.
• Monitor industry trends to support ongoing messaging refinement.

What you will bring to SmithRx:

• 3–5 years of experience in B2B product marketing, field marketing, or sales enablement, ideally within healthcare or pharmacy benefits.
• Experience supporting product or program launches with cross-functional coordination.
• Strong ability to translate technical or clinical information into clear, sales-ready materials.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Experience maintaining RFP content and proposal libraries is strongly preferred.
• Exceptional written communication skills and attention to detail.
• Highly organized, responsive, and accountable.
• Familiarity with healthcare market dynamics is a plus.

What SmithRx Offers You:

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• Paid Company Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities