Programmatic Media Trader

Goodway Group, an expert in Digital Media Strategy and Execution for both brands and agencies and an Inc 500 Top Employer is hiring!  We’re fully virtual, profitable, and stable with the exciting feel of a start-up, and we’re growing!

As a Media Trader, you employ a Swiss Army knife mentality, capable of leveraging a variety of operational skill sets in your toolbox. Your expertise ultimately drives successful marketing outcomes for our clients through the strategic design, implementation, and execution of multi-channel digital campaigns, specifically within Programmatic Trading. Working closely with a Media Lead you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric campaigns and provide reporting.

What You’ll Do 

• Oversee ongoing optimization and day-to-day activities for Programmatic campaigns to meet campaign goals, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc.
• Knowledge and experience in third-party ad servers and DSPs, such as Google Campaign Manager 360, Google Display & Video 360 (DV360) & The Trade Desk.  
• Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic.
• Maintain structured naming taxonomy for all elements within the ad server including campaigns, packages, placements, ads, and creatives, in alignment with Goodway Best Practices/Standards.
• Preferred background in modeling & forecasting campaigns, but must have experience in data analysis & visualization, including Google Analytics, visual data platforms such as Google Data Studios, SKAI (formally, Kenshoo), and Tableau (SQL knowledge is a plus).
• Have a familiarity with direct response goals, including CPL, CAC, CLV, lead-to-sale ratio, etc.
• Media Solutions team members must have general knowledge in the following areas:
  • Strategy: Solid understanding of marketing objectives, pixel strategy, and how different channels & tactics influence consumer behaviors.
  • Campaign & Tech Savvy: Knowledge of platform campaign flow – including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms.
  • Data Analytics: Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance, and future recommendations as well as drive data storytelling.
  • Strong Communicator: Ability to translate strategy, data, and technical set-up requirements with clients, then make sure reporting packages up results in a meaningful way.