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Sales Development Associate at Reliance Health, Remote (Nigeria)

We are hiring for a Senior Sales Development Associate to support our sales development team, who will be responsible for managing and coaching the sales development team to consistently generate qualified leads, ensure CRM accuracy, and improve conversion rates across the sales funnel.

Your responsibilities will include:

Team Leadership & Coaching

• Lead and manage a team of Sales Development Associates (SDAs).
• Hold regular check-ins to review performance, give feedback, and help team members improve.
• Identify when someone is struggling and create a plan to help them get better.
• Set clear targets and make sure the team knows what is expected of them.

Process & Script Development

• Build and maintain the scripts that SDAs use when speaking with prospects (both inbound and outbound).
• Clean up and improve the inbound qualification script, making sure it confirms details, explains how we got the prospect’s information, and confirms interest.
• Create and document the outbound sales development script. Write down the full SDA qualification process so that anyone can follow it.

Training & Development

• Build a training program for new SDAs joining the team.
• Prepare training materials, live test marking schemes, and recorded assessments.
• Make sure new SDAs are ready to take calls before they go live. Provide ongoing training when scripts, products, or processes change.

Lead Management & Allocation

• Allocate inbound leads across SDAs for qualification.
• Manage lead lists from partners and ensure they are distributed fairly and efficiently.
• Plan and manage how the team requalifies closed-lost leads and churned accounts to generate new opportunities.

Dashboard, Metrics & Reporting

• Build and maintain dashboards to track team performance.
• Monitor key metrics: leads, SQLs (Sales Qualified Leads), SALs (Sales Accepted Leads), rejection count, and conversion ratios (Lead:SAL, SQL:SAL).
• Cut metrics by geography and individual SDA to spot trends and problems.
• Use data to identify what is working, what is not, and where to focus improvement efforts.

Outbound Sales Development Planning

• Plan and launch outbound prospecting — this is a new function that needs to be built.
• Develop outbound scripts, target lists, and outreach sequences.
• Set goals and measure success for outbound efforts separately from inbound

• Bachelor’s degree or HND in any discipline.
• Must have completed NYSC or have a valid exemption letter.
• Minimum 3 years’ experience in sales or sales development.
• Experience leading or supervising a team.
• Strong written and spoken communication skills.
• Comfortable working with data, dashboards, and metrics.
• Proficiency with Microsoft Office Suite.
• Ability to work effectively in a remote environment.

Nice To have

• Experience with Zoho CRM or any CRM system (e.g., Salesforce, HubSpot, Freshsales).
• Experience building sales scripts or qualification processes from scratch.
• Experience building dashboards or reports to track sales metrics.
• Experience in health tech, health insurance, or B2B sales. Experience training or onboarding new sales team members.
• Experience reactivating closed-lost leads or churned accounts.

At Reliance Health, we prioritize our people and their well-being. Our benefits package is designed to support your success, growth, and happiness. Here’s what you’ll enjoy:

• Remote-First Environment
  Work from anywhere while staying connected to a vibrant, collaborative team.
• Competitive Salary and Benefits
  We offer a salary that’s benchmarked against the best in the industry, ensuring your expertise and impact are fully rewarded.
• Premium Health Insurance
  Comprehensive health coverage for you and your family, because your well-being comes first.
• Unlimited Leave
  Take the time you need when you need it—no limits, no questions.
• Meaningful Impact
  Play a key role in transforming customer experiences and shaping healthcare innovation.
• Collaborative Work Culture
  Join a supportive, inclusive, and team-focused environment that celebrates diversity.
• Growth Opportunities
  Access tools, mentorship, and resources to elevate your skills and career.
• Learning & Development Allowance
  We provide an allowance to support your ongoing professional growth and skill enhancement.

This is more than a job—it’s a chance to grow, thrive, and make a real difference. At Reliance Health, your journey matters.