Description

Job Title: Seo specialist

Due to the opening of a new project, we are looking for an SEO Specialist who will play a key role in the launch, setup and management of the SEO product.

Key tasks:

• Creating and implementing a long-term SEO strategy
• Technical website optimization
• Link building and working with external links
• Increase organic traffic and search engine rankings
• Adaptation to changes and updates of algorithms
• Monitoring and analysis of effectiveness

Why can’t this role be filled by current employees? If this is a replacement, please provide information about which dismissed employee needs a replacement.

Review your current employees and consider the following options:

• There are no such specialists

Tasks for the probationary period (2-3 months)

• Technical audit of the site: Prepare a report on technical errors and a plan for their elimination
• Competitive Analysis: Perform a comprehensive analysis of competitors in the market.
• Website Optimization: Fix critical technical issues found in the audit
• Content Optimization: Conduct on-page optimization of all existing pages, including adjustments to meta tags, headings, text and internal links.
• Link Building: Start a campaign to build quality external links from local and relevant resources.
• Testing and Launching the Site: Ensure that the site is fully optimized for launch and ready for indexing.
• Primary Traffic: Attract first visitors to the site through organic search queries. 500-1000 unique organic visitors

Main areas of Responsibility And Duties

• Development and implementation of a long-term SEO strategy for promoting online casinos and betting.
• Comprehensive Competitive Analysis: Researching competitors’ SEO strategies, identifying opportunities to improve our rankings, and making recommendations for improvement.
• Conducting an SEO audit of the site: Technical and content audit with further optimization of loading speed, mobile version, site structure and internal link profile.
• Creation of a system of internal and external optimization: Implementation of on-page and off-page SEO strategy with an emphasis on:
• Mobile optimization (priority for the Asian market).
• Localization of keywords and adaptation of content for local audiences.
• Link Building and External Link Management: Developing a strategy for building quality backlinks, collaborating with local sites, blogs and platforms to obtain organic links.
• Content Strategy and Content Management: Working with a team of copywriters to create SEO-optimized, localized content (reviews, guides, articles) that will meet audience needs and search engine algorithms.
• Satellite Creation and Management: Development of additional sites (satellites) that will support the main site through the creation of unique content and backlinks.
• Using PBN (Private Blog Network): If necessary, creating and managing a PBN network to strengthen the link profile of the main site, with an emphasis on quality and safe links.
• Cross-branding and affiliate programs: Initiation and development of cross-branding partnerships with other companies and sites to exchange traffic and increase brand authority.
• Monitoring and analyzing results: Regularly tracking search engine rankings, analyzing key metrics, and adjusting strategy using tools such as Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
• Use of innovative SEO tactics: Use of grey SEO methods (if necessary), such as doorways, cloaking and traffic interception, taking into account legal restrictions.
• Testing new approaches: Continuously implementing new techniques and adapting strategies based on search engine algorithm updates.

 Experience and required skills

• Experience as an SEO specialist in iGaming, online betting or related highly competitive industries (minimum 3 years).
• Expertise in Technical SEO : Deep knowledge of HTML, CSS, JavaScript 
• Local Market Knowledge : Understanding the specifics of SEO promotion in the markets of Southeast Asia, particularly the Philippines.
• Experience with link building : Ability to create strategies for building high-quality external links, including local resources.
• Knowledge of SEO tools : Confident use of Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog and other specialized tools.
• Content Strategy Skills : Experience collaborating with content managers and copywriters to create SEO-optimized content.
• Understanding of grey and black hat SEO techniques : Experience with cloaking, doorways, VPN and proxy.
• Analytical and Decision Making Skills : Ability to analyze results, interpret data, and make changes to SEO strategy.
• High level of English from B2 (Upper-Intermediate)
• Adaptability and desire for development : Constantly monitoring changes in search engine algorithms and promptly responding to innovations.

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