Social Media Executive

About the roleThe Social Media Executive is responsible for overseeing the company’s presence on a multitude of public platforms.The role involves creating gripping content, analyzing public feedback, and reporting on the effects of each key undertaking. It also involves keeping track of all access codes & striking a delicate balance between publishing frequent outputs and maintaining client’s interest.Primary Responsibilities

• Create written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborate with Videographers and Multimedia Designers to ensure that posts are engaging.
• Optimize content for publication across various social media sites.
• Schedule copy for release at optimal times.
• Monitor users engagement with and feedback on every post.
• Analyze and report on the effects of publications.
• Maintain a secure database of all login credentials.
• Remain abreast of changes to all pertinent social media applications.
• Explore the potential value of social media sites that are not yet in our repertoire.

Qualifications

• A bachelor’s degree in marketing, communication studies, journalism, creative writing, or similar.
• 4- 5 years proven experience as a social media executive

Desired Skills

• Expert knowledge of all leading social media sites, including their algorithms.
• Firm grasp of Hootsuite and its integrations.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Appreciation for novel insights and ideas.
• Willingness to work occasional overtime to accommodate various time zones.