TheSoul Publishing is one of the world’s most successful digital media companies and a leading creator business platform. Our original videos, animations, and editorial content ignite viral trends, racking up 25 billion views every month in 21 languages — engaging over 2 billion fans worldwide.

We’re the creative force behind global sensations like 5-Minute Crafts and BrightSide, and continue to expand in the creator economy. With our cutting-edge tools and business platform, we also empower creators and brands to thrive on social media.

Remote-first. Fast-moving. Fun-loving. We collaborate across time zones, break barriers with award-winning creativity, and keep the good vibes flowing!

We are looking for a Senior Social Media Marketing Lead to drive platform growth, content performance, and distribution strategies across client projects. This is a hands-on, execution-focused role that sits at the intersection of creativity and analytics. You’ll lead a team of SMM strategists, guide platform-specific tactics, and translate data into actions that drive measurable results. Ideal candidates bring deep knowledge of social media platforms, audience behavior, and algorithm dynamics — paired with a strong ability to collaborate cross-functionally and deliver against campaign goals.

Responsibilities:

• Support the development and execution of integrated social media strategies in collaboration with brand and creative leads.
• Conduct platform audits, trend analysis, and competitor benchmarking to identify growth opportunities.
• Build systems for interpreting performance data and presenting insights to internal and external stakeholders.
• Stay ahead of platform algorithm shifts, new features, and best practices across YouTube, TikTok, Instagram, Facebook, and emerging platforms.
• Guide the development of editorial calendars, captions, and platform-optimized creative briefs.
• Recommend posting cadences, test-and-learn experiments, and performance optimizations.
• Collaborate closely with Creative Producers and Brand Marketing to align content with distribution and engagement goals.
• Partner with Business Partnerships to identify upsell opportunities based on content or platform trends.
• Present data-driven recommendations and insights clearly and convincingly to stakeholders.
• Mentor a team of SMM strategists, copywriters, and analysts; oversee task prioritization and execution quality.
• Ensure efficient workflows and collaboration using project management and reporting tools (e.g. Asana, Google Analytics, native platform tools).

• 3–5 years of experience in social media strategy, content marketing, or digital growth roles (agency experience preferred).
• Deep understanding of content performance drivers, platform algorithms, best practices, audience behavior, and growth techniques.
• Strong ability to turn analytics into actionable, business-relevant insights.
• Solid working knowledge of native and third-party social media tools (e.g., Meta Suite, YouTube Studio, TikTok analytics, Frame).
• Experience managing and mentoring junior team members across SMM functions.
• Strong writing and editing skills for digital storytelling and brand-aligned messaging.
• Excellent organizational, communication, and presentation skills.
• Fluent in English; additional languages a plus.

Preferred:

• Familiarity with paid media formats and collaboration with performance marketing teams.
• General understanding of influencer/content creator ecosystems and how they integrate with social growth.
• Experience designing or executing social-first campaigns with commerce, tagging, or product storytelling elements.

•  Competitive Salary: We respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses.
•  Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.
•  Freedom to lead new initiatives: Take ownership of your ideas and drive innovation – no lengthy approval processes, just action!
•  Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering numerous courses – learn, teach, or both, and shape your path to expertise.
•  The Soul Approach: An ecosystem that fuels new ideas, promotes transparent task management, rewards employees’ achievements, empowers flexible collaboration without time constraints or meetings – just action!

We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.