Social Media Strategist

FeW Africa is looking for a qualified Social media strategist who will develop and implement a comprehensive social media strategy to increase the growth of brand awareness to the target audience. As a Social media strategist, you should have excellent multitasking skills to handle all of FeW’s social media accounts in a cohesive way, should have a creative way of thinking and presenting the brand through multiple social media channels, and should ensure the company’s web presence is aligned with its marketing strategies.

Responsibilities

• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high-quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Facilitate talents/models and company communication
• Prepare weekly and monthly reports on web traffic, social media traffic, and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Train internal talents/models to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Required skills

• Proven work experience as a Social media strategist or Social media manager
• Hands-on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them
• Familiarity with web design and publishing
• Excellent multitasking skills
• Strong written and verbal communication skills
• BSc degree in Marketing or relevant field