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User Acquisition Manager at Mode Mobile, Remote (Global)

We’re looking for a performance-driven User Acquisition Manager to scale mobile user growth for the Mode Earn App as well as other apps You’ll sit at the intersection of marketing, data, and creative strategy, with direct ownership of paid UA campaigns across platforms like Meta, Google UAC, Tiktok, Programmatic DSPs and Rewarded Ad Networks, Rewarded Networks, and more.

You will be responsible for campaign execution, performance optimization, and analysis, collaborating cross-functionally to maximize growth.

Who You Are and What You’ll Do

• Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, Rewarded Ad Networks, and more.
• Own daily performance tracking, pacing, budget allocation, and spend efficiency against KPIs (e.g., CPI, CPA, ROAS).
• Collaborate with creative teams to develop and test ad concepts, messaging, and formats.
• Analyze and report on campaign performance to uncover actionable insights.
• Identify and test new growth channels, networks, and strategies.
• Partner with product, data analytics, and design to improve funnel performance.

What You Bring to the Team

• A bachelor’s degree in marketing, communications, or equivalent experience.
• 1-4 years of hands-on experience buying mobile app or gaming ads with seven-figure monthly budgets while achieving target KPIs.
• Proven ability to scale UA efficiently in a mobile-first or mobile gaming environment.
• Strong analytical skills fluent in Excel/Sheets and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks).
• Experience with MMPs and performance marketing attribution.
• Self-starter who thrives on autonomy, with excellent communication skills and attention to detail.
• Data-informed mindset and curiosity to test, learn, and iterate quickly.
• Bonus: Experience with ASO, web-to-app flows, rewarded traffic, or viral growth strategies.

Personal Attributes

• Creative: A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience.
• Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines.
• Adaptable: Comfortable working in a fast-paced, remote, and iterative environment.
• Analytical: Passion for turning data into insight and insight into growth.
• Collaborative: Energized by working with creative, product, and data teams.

Alignment with our core values:

• ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
• Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.  You take initiative, roll up your sleeves, and get things done.
• Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
• Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better.  You’re a lifelong learner with a thirst for knowledge and a constant desire to improve.
• Thorough: Your work is thoughtful, impactful, timely, accurate, and complete.  You pay attention to detail, are meticulous, and ensure quality work and compliance.

This role requires a deep understanding of the mobile gaming industry to create targeted and effective advertising content that captures the attention of gamers and enhances brand engagement.

We Believe In the Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members.
• Participation in the Company’s equity plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members’ personal and work milestones.
• Remote social activities, including virtual coffee buddies.
• Bonusly – We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

If we just described you and your perfect role, we’d love to talk with you.  We have a lot to accomplish this year and look forward to making headway and creating success together!