Program Manager – Web Marketing

GitHub prides itself on being the home for all developers. That means we keep our developer audience front and center of all we do, including lead acquisition and revenue generation. We’re looking to hire a website marketing manager that has deep love, understanding and respect for developers, and will keep this unique audience in mind in our marketing efforts to drive revenue via self and sales serve acquisition.

As the marketing program manager for the Web Experience team within the Revenue Org, you will work to identify customer needs, partner with Product Marketing and Design to understand how our sites serve developers and technical decision makers, and work on launching, maintaining, and enhancing our most valuable marketing web experiences.

You will collaborate with multiple teams including Content Marketing, Brand Design, Product Marketing, Product and Growth. The program manager for web marketing will help define and maintain the customer journey on our marketing websites.

Responsibilities

• Collaborate to create and maintain a roadmap for marketing sites, working with stakeholders, other product managers, design and engineers to bring ideas to fruition.
• Enhancing marketing websites with new capabilities and functionality, working backwards to define and scope projects to make the experience better for developers and technical decision makers in particular.
• Collaborate on web projects from gathering of requirements, design and development, to testing, launch, and support.
• Create and ideate on web projects that delight users throughout their customer lifecycle with GitHub:  before they become leads and after they become users.
• Drive traditional marketing KPIs with Demand Gen (like lead generation and customer acquisition) as well as product usage KPIs with Growth (such as breadth of adoption and product penetration).
• Collaborating with Marketing Engineering to prioritize tasks and requests
• Work with marketing managers, Product and Growth teams to understand business goals, define digital KPIs, and provide insights and reporting on how customers engage with our marketing websites.
• Help to build and maintain a web testing and experimentation roadmap focused on delighting and building trust with Enterprise developers
• Work closely with the Data and Analytics teams to develop reporting that combine website and customer engagement data

Required Qualifications:

• 2+ years software industry experience as Program Manager with technical acumen
• 1+ years of experience in digital marketing, especially experience managing corporate websites
• Experience utilizing modern website technology and agile development processes
• Experience with content marketing and SEO best practices, and how these intersect with website development and management
• Passion for technically skilled builders: engineers, developers and similar roles
• Experience selling and marketing to developers and technical buyers
• Excellent written and verbal communication skills
• Ability to manage and prioritize multiple projects with great attention to detail

Preferred Qualifications: 

• Experience working in an Agile, fast-paced team environment with frequent customer contact
• Qualitative research experience
• Collecting and evaluating customer feedback; shaping web experiences based off findings
• A/B web testing
• A GitHub product user