Performance Marketing Specialist

The job in a nutshell

As the Performance Marketing Specialist, you will be responsible for proposing, planning, managing, and analyzing incremental initiatives within the digital landscape to boost TestGorilla brand awareness and attract new customers to our product. You will work closely with the Marketing team to spot and successfully execute different collaborations, partnerships, and campaigns. You will collaborate with your teammates dedicated to Google Ads and Paid Social to potentiate your efforts in entrusted channels mutually.

You are a goal-driven, detail-oriented self-starter. You are passionate about showing the full potential of our product through creative and successful campaigns and are able to think analytically to solve problems.

You’ll spend time on the following:

• Proposing new initiatives to attract users through different digital channels
• Identifying, developing & optimizing growth channels and opportunities to drive more users
• Researching, generating, and managing partnerships and collaborations with other players and organizations from the HR digital ecosystem
• You will collaborate with other team members to develop strategies to increase website traffic and product sales

Here’s what we are looking for:

• You are inspired by our mission to put 1 billion of people in dream jobs
• You are fully aligned with our values

• You have experience in establishing and managing collaborations and partnerships in an international landscape
• You have managed projects that included coordinating various internal and external parties
• You are creative and like searching for out-of-box initiatives
• You have a good understanding of Google Analytics
• You have good time-management skills and can adhere to deadlines
• You are a good communicator
• You are comfortable with the ambiguity and pace of an early-stage startup

We typically expect candidates with at least 2 years of experience in Performance Marketing to have the skills mentioned above.

Bonus points if…

• You have experience working in a SaaS company and a fast-growing startup
• You have experience in managing paid digital initiatives outside of Google Ads and Social Pais Ads