Marketing Program Manager

Position overview

Our Strategy team, consisting of Growth and Marketing, is leading us on a bold mission to expand into emerging markets. In order to maximise our reach and effectiveness, we are both strengthening our in-house Growth and Marketing capabilities and actively recruiting experienced global professionals in these domains. As the prime facilitators of our overall growth plan and membership acquisition objectives, the Growth and Marketing team will be the powerhouse behind our success.

To aid us in our strategy and initiatives, the Marketing Program Manager will be responsible for working with the Growth and Strategy Marketing teams on the project planning, mapping and tracking of all marketing programmes, campaigns, initiatives and plans that support member acquisition, retention, and engagement across the globe.

The VP of Marketing shares their thoughts on the Xapo Bank expansion plan into the emerging markets and all the exciting initiatives within the team: “As Xapo embarks on our aggressive expansion plan into emerging markets, we will always stay focused on our vision and never lose sight of what is most important — having a customer first mindset that creates value for our members, partners, and employees (Xapiens).”

Responsibilities

• Responsible for assigning resources, setting priorities, and managing risks and dependencies associated with the Xapo go to market strategy and objectives.
• Overseeing individual projects, providing guidance and support to the Strategy and Growth teams, and ensuring successful completion of tasks
• Monitor, analyse and report on the performance of marketing activities, outreach programs, and advertising campaigns
• Creating detailed project plans, schedules, and resources. Assigning tasks to stakeholders and monitoring progress
• Identifying, assessing, and managing risks associated with projects
• Developing and maintaining a project documentation plan to ensure documentation is up to date, accurate, and easily accessible
• Coordinate with the product and technology teams to ensure that all product releases, feature releases, and updates are organised according to the Xapo communications framework and inputted into the required marketing calendars
• Develop and implement processes and systems to ensure data accuracy, completeness, and integrity
• Utilise data analysis, research, and market and customer insights to provide reports, forecasts, recommendations and insights to stakeholders
• Facilitate any research required for Creating briefs
• Identify trustworthy research resources, white papers, research reports, case studies which are relevant and insightful
• Track and report marketing costs accurately and provide recommendations for financial decision making
• Developing and managing vendor contracts, NDA’s, and setup within Xapo systems
• Analyse the marketing budget, looking for opportunities to cut costs, maximise investment and ROI
• Maintain up-to-date knowledge of industry and sector trends, market conditions and the competitive landscape
• Monitor vendor performance and ensure that SOW’s and SLA’s are being delivered as agreed

Skills needed

• Strong leadership skills with the ability to motivate multiple stakeholders
• Experience in project management, project management tools and running numerous large projects at the same time
• Knowledge and experience of project budgeting and resource management
• Solid communication skills with experience working with senior and junior teams
• Experience managing budgets, tracking spend, reporting on ROI
• Experience working within marketing, advertising and communications
• Experience running research projects
• Ability to interpret and analyse customer, industry and research data

Other requirements

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.