Cars.com
Description:
Job Title: Manager, Analytics
Here at CARS, we are constantly developing technology that innovates how customers and dealers buy and sell their vehicles. In 1998, we invented the car search with Cars.com and revolutionized the way the industry does business. Now, we bring that same boldness, energy, and drive to optimizing solutions across our brands every single day. We are constantly creating new possibilities, traversing uncharted routes and welcoming challenges along the way.
No one ever travels alone here: at its core, CARS is collaboration. Whether it is within individual teams, across departments, or the company at large, our employees support one another across every dimension of life at CARS. We operate as a collective, utilizing all of our diverse strengths to approach problems from every single angle, united by our award-winning company culture and our mission to make car shopping the best experience possible.
As a U.S. News & World Report Best Company to Work For in 2024, we’re obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.
CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater, FUEL, CreditIQ & Accu-Trade. Learn more here!
We are looking for a Manager, Analytics with an inquisitive attitude to lead a team of analysts under the direction of our Director, Analytics.
As the Manager, Analytics, you will be responsible for determining scope and requirements for projects; outlining tasks, responsibilities and deadlines for projects; delegating to and mentoring of team members; representing the Analytics team in stakeholder and cross-functional team meetings across the organization, and responding to client needs and requests. This role is a hands-on subject matter expert frequently called upon to extol knowledge and bring forth solutions.
Responsibilities include:
- Supervise, coach and develop a team of Analysts, guiding them to produce the best outcomes for various digital marketing initiatives
- Work with cross-functional teams in agile and/or lean environments to create top-notch Analytics Measurement Solutions
- Implement and deploy various first-party and third-party tag solutions to collect impactful data
- Analyze large online and offline datasets, develop measurement methodologies, and write technical documentation for medium to large-scale commercial websites
- Serve as a liaison between business and engineering teams
- Identify and implement creative, strategic solutions to complex business problems
- Provide insights on performance through hypothesis testing and monitoring trends
- Create data resources (dashboards/queries/reports) to help guide product strategy, marketing efforts, establish narratives and measure business performance
- Serve as a strategic partner to our Digital Advertising, SEO, and Client Services teams
- Ensure data quality and accuracy of downstream reporting
- Conduct deep-dive analysis across multiple marketing channels to identify trends or opportunities for marketing adjustments
- 1-2+ year of experience in a formal people management role; where responsibilities included hiring, performance management, and growth & development of team members.
- 3+ years experience working with web analytics platforms such as Google Analytics, GA360, Adobe Analytics.
- 3+ years proficiency in deploying various first party and third party tags through tag management systems such as Adobe Launch, Google Tag Manager.
- Proficiency of technical skills including but not limited to JavaScript, jQuery, SQL, HTML/CSS.
- Expert-level knowledge in the process of how data is passed between a website and data layers, as well as, experience engaging with data objects and arrays within the data layer.
- Expert-level understanding of digital media platforms (social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing).
- Experience and a strong understanding of measurement protocol and post-message API.
- Experience with heat mapping tools such as Hotjar, Microsoft Clarity.
- Experience with user tests or putting together insightful surveys.
- Prior experience in an agency setting.
- Experience working with database systems such as Redshift.
- 3+ years experience in using data visualization tools, such as Tableau, Google Data Studio, for creating dashboards, reports, and data exploration.
#LI-KO1 #LI-Remote
In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at CARS, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you’re seeking, then we encourage you to apply and learn more about the total compensation package for this position.
Our Comprehensive Benefits Package includes:
- Medical, Dental & Vision Healthcare Plans
- 401(k) with Company Match + Immediate Vesting
- New Hire Stipend for Home Office Set-Up
- Employee Stock Purchase Program
- Generous PTO
-
Refuel – a service based recognition program where employees receive additional paid time away to learn grow and reset
- Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
- Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To apply for this job please visit boards.greenhouse.io.
