Content Strategist

We are seeking a creative and enthusiastic Content strategist/Creative copywriter to join our awesome team! The candidate must have relevant skills to do the following:

• Developing clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Creating, adjusting, and managing the editorial calendar.
• Developing marketing campaign big ideas
• Establishing style guides that specify the writing style and tone needed to create engaging content.
• Developing a solid understanding of the target audience through online and traditional market research.
• Conduct extensive research on the topic trends and consumer’s thoughts
• Craft out content pillars and sub-pillars
• Work with the Content Marketing Executive, creative teams, and writers to execute the strategy
• Oversee the writing tone and style guide for all content
• Develop content governance guidelines and ensure they are met
• Track and measure content ROI
• Ensure that the content strategy achieves the business objectives