Brand Manager

M.O.T is a fashion brand which engages in design, production, marketing and retail of fashion apparel for women. We are based in Lagos, Nigeria, but ship our garments worldwide. Our mission is to provide the everyday woman with affordable, statement clothing without compromising originality and quality.

Job Description:

The Brand Manager is in charge of defining the brand identity, telling the brand story and curating the overall customer experience. The role will require an in-depth knowledge of marketing, branding and communications. This individual should be creative, highly motivated and passionate. He/She will be responsible for overall brand development and messaging across all communication platforms, and would be expected to develop strategies for promotion, engagement, conversion and growth.

Roles and Responsibilities:

Define and manage the brand identity, vision and overall marketing strategy.

Curate customer experience by defining and managing the brand communication strategy across all communication and sales channels.

Own, develop and maintain the external brand narrative.

Create and execute marketing programs and campaigns.

Carry out market research and studies to identify gaps and opportunities in the market, and get competitor and customer insights.

Organising brand events and promotion of products and collections.

Creating customer feedback processes and providing useful feedback based on them.

Designing brand collateral.

Requirements:

Bachelor’s degree in Communications, Business or relevant field

Master’s degree (or second degree equivalent)

3-5 years of relevant work experience

In-depth knowledge of marketing and brand management

Excellent communication skills, both oral and written

Creative

Attributes Required:

Ability to lead and inspire team members with a clear vision and strategy

Strategic thinking and planning in line with set goals and objectives

Hardworking, driven and self-starting

Good interpersonal skills

Research, critical thinking and analytical skills

If interested, please send your CV to careers@motthelabel.com