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Marketing Analyst at Improbable, Remote

You’ll be a digital marketing native and ideally a Crypto native, too. You’ll speak Web3 to a credible level and be happy to move at pace with flexibility, enthusiasm, and not a little joy about demystifying data within a supportive (but quite demanding) marketing team and wider organisation.

This is more than a data analyst role – it’s a mission to weaponize data for our ventures marketing team. You’ll plug directly into a global ecosystem of our own L1 Chain, KOLs, elite builders, and protocols, turning marketing channel and on-chain data into future-shaping strategy.

If this sounds like the kind of fun/ interesting/ difficult challenge you’ve been waiting for, please read on and get in touch.

Key Responsibilities:

Technical Skill Set – Lead Marketing Analyst

• On-Chain Data Analysis: Advanced SQL for querying L1 data and experience with indexers and subgraphs to track real-time protocol events.
• Marketing Attribution: Expertise in GTM (Server-Side) and GA4 to bridge off-chain social/KOL clicks to on-chain conversion and deposit data.
• Analytics & Visualization: Proficiency in the likes of Tableau, Power BI, Looker to build real-time “War Rooms” and performance dashboards for KOL venue owners.
• AI & Social Intelligence: Skilled in Kaito (Smart Followers) and sentiment analysis with the ability to build Agentic AI tools to colllect, order and analyse data across multiple channels, protocols and geos.
• Data Science & Forecasting: Python (Pandas/NumPy) or R for predictive modelling of slippage degradation, volume triggers, and efficiency.

Multi-Channel Performance Attribution

• Holistic Tracking: Map the full user journey from ‘Social Impression’ (KOL/X) to ‘On-chain Action (prediction venue and DEX deposits and trades) and owned web properties like the Dapp/ Website/ Landing page.
• KOL & Creator ROI: Analyse sprints to identify which KOLs drive the highest new user onboarding, retention and volume vs. vanity metric hype.
• Content & Copy Analytics: Use A/B testing methodologies to create feedback loops so we can optimise copy and video content for our websites, content partners, socials and PR.

GTM & Partner Intelligence (KOLs, Builders, Traders, Institutions and Retail Customers )

• Builder Funnel: Track the conversion rate of Builder tracks from SDK/API documentation views to live venue deployment and market volume.
• BD Support: Create data-backed KOL shortlists for the BD team using tools like Kaito and on-chain history.
• Event Impact: Measure the lead-generation efficacy of global events (e.g. ETH Cannes, KBW, Token2049) and their impact on venue acquisition.

Strategic Forecasting & Reporting

• KPI Stewardship: Own the monthly and quarterly reporting for Total Live Venues, MAW (Monthly Active Wallets), Total Value Locked (TVL) and Cumulative Daily Active Volume (CDAV).
• Competitive Benchmarking: Maintain a Competitor Matrix using data to highlight where our chain and protocol’s agentic AI provides a superior competitive edge.

Requirements

• You make the complex useful – we’re looking for an inquisitive, excitable data owner – someone who likes uncovering secrets, opportunities and threats in the marketing numbers
• Web3 Analytics: 4+ years of experience in data analytics, specifically within DeFi or L1/L2 ecosystems.
• Marketing Ops Proficiency: Familiarity with Headless CMS websites, Google Analytics, SEO tracking, and social sentiment tools (eg Kaito).
• Technical Breadth: Ability to query on-chain data (SQL) and translate complex Agentic AI settlement logs into digestible growth reports for the team.
• Market Knowledge: Deep understanding of prediction market mechanics (CLOB vs. AMM), oracle disputes, and the current KOL/Alpha landscape on Crypto-X.
• Agility: Comfortable pivoting strategies (from organic to “Fuel Injection” contingency funds) based on real-time PMF signals.

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