We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you would be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
• Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis – Be the authority on the customer, the industry trends, and the other industry players
• Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
• Demand generation – Develop and implement strategies to drive awareness and demand
• Evangelism – Serve as a company spokesperson and go-to product expert.

Qualifications

• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail