Website Complete Farmer
Content Writer
As a Content Writer at Complete Farmer, you will own, execute, and scale our content marketing strategies and drive the growth of the Complete Farmer brand by creating original and compelling content. You will work in a cross-functional manner, collaborating with multiple teams to define appropriate messaging across all personas and stages of the customer journey to develop content and assets across our marketing channels. The content writer role will be an integral part of our overall content marketing efforts to increase awareness, adoption and engagement of our products and services among our target audiences at scale. To be successful in this role, you will need to have the ability to think strategically, operationally, and creatively, perform extensive research when needed and craft engaging content that is industry specific and tailored to reach specific audiences.
Responsibilities
- Create and edit high-performing content including but not limited to blog posts, articles, video scripts, case studies, landing page content, and email copy that adheres to our brands’ style and compliance guidelines.
- Oversee content strategy and execution for performance-focused content.
- Ideate and create new content based on internal data and external trends.
- Contribute to Complete Farmer’s content strategy by providing industry updates, competitor insights and ideas for meaningful new content formats.
- Work closely with Growth and Product teams to understand the humans that make up the Complete Farmer community and find innovative ways to use copy and content to engage them and drive business objectives.
- Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company’s content investment.
- Write content on a quick turnaround as applicable.
Qualifications
- At least 3 years’ experience working in a content writing, marketing, communications, or journalism role, ideally for B2B audiences.
- A smart, creative, and energetic marketer with a desire to learn fast, work hard and make a big impact.
- Understanding of digital marketing including lead generation, content marketing and conversion copywriting.
- A deep interest in and curiosity about the evolution and future of the agriculture industry and value chain.
- A nuanced understanding of Complete Farmer’s brand, voice, and mission and interest in telling the stories of its community.
Preferred skills
- Skilled in writing clear, concise, and grammatically correct text with high attention to details (we’ll need to see writing samples).
- Accountability and confidence to make quick and clear decisions; persistent and not afraid to try new things, fail and then try new strategies and approaches to succeed.
Mode of application
- Send your application to careers@completefarmer.com or click here to apply.
- Use “Content Writer” as the subject of your email.
- Add a cover email to the body of your email and attach a cover letter.
- Only shortlisted applicants will be contacted.
To apply for this job please visit www.completefarmer.com.
