Digital Marketing Executive

We are Cornerstone Insurance Plc. Incorporated on 26th July 1991 as a private limited liability company and became a Public Limited Liability, quoted on the Nigerian Stock Exchange in 1997. Our organisation was established to conduct Insurance business in a professional, ethical and customer-focused manner and has remained committed to these values over the years.

We are hiring a Digital Marketing Executive to join our team.

Responsibilities

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Google Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Measure ROI and KPIs
• Manage and improve online content, considering SEO and Google Analytics
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Create content for the company blog