Description

Job Title: Growth Marketing Manager

We’re an early-stage startup seeking an experienced and creative Growth Marketing Manager to expand our customer acquisition channels, optimize their effectiveness, and scale them for impact. In this role, you’ll be responsible for developing and testing new channels and campaigns to drive profitable customer growth. With our product-led growth strategy, you’ll collaborate across teams to fuel our marketing efforts and grow our customer base.

Responsibilities:

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.
• Manage paid advertising budgets and campaigns across platforms like Google, Bing, and Meta.
• Build a library of creative concepts to communicate value to different buyer personas.
• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.
• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.

Qualifications:

• You love brainstorming new concepts, ad creatives, campaign ideas, and messaging.
• You have experience acquiring small business and prosumer customers.
• You understand how to assess campaign impact and estimate the effort needed to generate results.
• You can manage multiple projects simultaneously and identify the fastest path to value.
• You bring a full stack of marketing skills, from ideation to execution and analysis.
• You have experience managing paid digital marketing campaigns.
• You’re a skilled writer who is able to create content for ads, emails, and landing pages.
• You have a minimum of 3 years in marketing, with at least 1 year in a senior role.

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