About the job

Responsibilities

• Plan and execute all digital marketing initiatives, including SEM/CPC, marketing database, email, social media, and display advertising campaigns.
• Develop strategies to drive online traffic to the company website.
• Track conversion rates and make improvements to the website.
• Develop and manage digital marketing campaigns.
• Oversee social media strategy.
• Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points.
• Lead, oversee, and motivate the digital department team members.
• Stay up-to-date with the latest technology and best practices in digital marketing and social media.

Requirements

• Proven experience as Head of Digital, Digital Marketing Manager, or similar role.
• Significant experience in developing and implementing comprehensive digital marketing strategies.
• Good knowledge of all different digital marketing channels.
• Experience in managing and overseeing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Solid understanding of e-commerce, PPC, SEO & SEM, and Google Analytics.
• Knowledge of web design procedures.
• Excellent leadership and organisational skills.
• Excellent written and verbal communication.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with web design, HTML, CSS, and JavaScript is a plus.
• Strong analytical and project management skills.
• BSc degree in Marketing, Digital technologies or relevant field.