Marketing Manager, FinTech/Cryptocurrency

Are you an experienced Marketing Manager with insight into the world of Fintech? Someone who understands crypto and the blockchain space? Then this is for you!

Our client, an American-based company is expanding globally by being one of the first movers to bring cryptocurrency to Africa and the Middle East at large. The mission is to make bitcoin/blockchain and other FinTech services more accessible, and affordable, than ever before. This dynamic company is looking to hire a Marketing Manager to join their team.

Our client’s vision strives to form a committed team of forward-thinkers who collectively create a supportive, welcoming and highly innovative environment for all. Whilst driving business through technology.

Top candidates are clear communicators who are highly self-motivated, eager to collaborate, exchange knowledge, apply new skills and pitch in for whatever the team needs to ship new services.

Job Type: Remote | Full time

Requirements:

• Bachelor’s Degree in Marketing or Business or similar
• 5+ years of experience as a marketing manager
• Experience ideally within FinTech, Crypto, start-up environment
• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct response marketing
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking

Responsibilities

• Execute marketing plans, campaigns and strategies in line with the agreed budget
• Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness
• Determining the feasibility and profitability of a new market or existing campaigns
• Fostering and executing marketing and advertising campaigns
• Managing ongoing marketing and advertising campaigns and plans, while ensuring that every initiative is aimed at increasing brand awareness
• Implement online marketing strategies
• Giving ideas, recommendations, and plans to contribute to the optimisation of marketing strategies
• Developing and executing the content marketing strategy for the business
• Supporting the new business team in the identification and generation of leads
• Assisting the team in the target delimitation for products, brands, or services
• Keeping up to date with industry activities and trends
• Researching, analysing and summarising market trends
• Studying competitors’ market behaviour and strategies
• Overseeing marketing material
• Building strategic relationships and partnering with key industry players, agencies and vendors